Manager, Marketing - Toronto, Canada - Scotiabank

Scotiabank

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Requisition ID: 174313

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

**_

Purpose_**Leads the execution of direct marketing for the Engagement portfolio of Credit Cards & Unsecured Lending in Canada, ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies, and procedures.

**_

Accountabilities_**- Drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.

Accountable for deploying and measuring direct/targeted marketing strategies to achieve engagement targets for Credit Cards & Unsecured Lending products.
Leverages data and insights to position and differentiate Scotiabank's products and services amongst key target audiences to support engagement targets.
Leverages product expertise, and resultsbased marketing levers to achieve quarterly engagement targets, for priority business lines.
Partners with Product Marketing to deliver integrated endtoend marketing programs, campaigns and experiences, and an Always-On Strategy.
Partners effectively with Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams. Advances collaboration with these groups based on strong relationship building skills, broad business knowledge, a high Digital IQ and analytical understanding.
Unites all stakeholders around a unified visual brand and creative excellence, using results, research, and marketing expertise to ensure our marketing is consistently breaking through and driving results.
Understands how the Bank's risk appetite and risk culture should be considered in daytoday activities and decisions.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of daytoday business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

**_
Dimensions_**- Supported: Canada / Hybrid work

Credit Card and Unsecured Lines of Credit engagement programs for distinct customer segments

**_
Education / Experience / Other Information_**- Bachelor's Degree in Marketing, Communications, Public Relations, or related field

25 years' experience in direct marketing, CRM, loyalty marketing, brand marketing and/or account management
Experience working in a matrix organization
Demonstrated success in managing detailed projects with competing deadlines and collaborating with crossfunctional teams
Excellent written and oral communication skills

_Working Conditions_

Work in a standard officebased environment; nonstandard hours are a common occurrence. Hybrid working model.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas

Guided by our purpose:
"for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.