Marketing Manager, Roadways and Bridges - Toronto, Canada - Stantec

Stantec

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Manager, Roadways and Bridges S )

Description
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence.

Bringing together individuals with diverse backgrounds, talents, and expertise, our 26,000 team members in over 400 locations across 6 continents are vital to making our company stronger.

Your Opportunity

Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec.

Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements.

We understand that the tools for success look different for everyone, and we're committed to providing each employee with the support and flexibility they need to thrive.

If this sounds like your perfect role, we would love to hear from you.

Role Overview

Reporting directly to the Director of Marketing, Infrastructure and with a strong alliance to the Business Line/Sector Leadership, the Marketing Manager provides marketing management and strategic expertise to the Sector leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to achieve the Sector's financial and market leadership goals.

Through a team of marketing professionals, you will work with regional/local leadership and practitioners to establish the desired market position within the Sector, identify market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities.

The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations, and Communications professionals to build our brand awareness and identify market opportunities for top line growth.

Your Key Responsibilities

Marketing Strategy Support and Implementation

Partner with BL/SL Leadership and BOU Marketing Director to provide direction and expertise in marketing and business development
Partner with BL/SL Leadership and BOU Marketing Director to develop the annual M&BD business plan to support sector goals for revenue growth and market share across the business lines
Partner with BL/SL Leadership and BOU Marketing Director to develop key clients and project "must wins" to target in each operating year
Engage with BL/SL Leadership to assess Stantec's market positioning at the National/Regional level through primary and secondary market research, and develop/implement communications strategies and plans to achieve the desired market positioning
Engage with BL/SL Leadership and Account Managers in developing specific strategies for client and related event coordination, project opportunity / lead tracking, and major or multidisciplinary proposals in support of account management
Prospect and qualify new client pursuits and related project work within the Sector across the business lines
Provide leadership for "go/no go analysis" for project pursuits with key clients in the Sector across the business lines
Provide leadership for client presentations that includes critiquing at dry runs and providing final review on large proposal pursuits
Provide leadership and support on top pursuits in the sector, including positioning and proposal development
Liaison with market research team to help develop strategies that connect to client needs, trends in the Sector, and competitor movement
Track ongoing status against the M&BD plan for projected revenue, project pursuit status and success rates on wins

Brand Management/Promotions

Partner with the Public Relations Managers and Marketing Directors to develop annual marketing and public relations strategies and plans in support of marketing communications initiatives and events for the Sector
Provide oversight and direction on marketing and communications platforms including targeted publications, ecampaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochures
Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts

Marketing Team Leadership

Demonstrate teamwork with BL/SL Leadership, Account Managers, Practice Leadership, Local Leadership and Marketing Leadership
Assist in recruiting, motivating, and providing ongoing leadership, mentoring, and coaching to a team of marketing professionals who work directly with leadership and prac