Manager, Social Media - Toronto, Canada - Cineplex

Cineplex

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:

The Manager, Social Media reports to the Senior Manager, Social Media and works with the Cineplex's internal Social, Marketing, Food & Beverage, Creative Services and Guest Services teams, and external partners to develop, plan and execute engaging social first content for our location-based entertainment channels, The Rec Room and Playdium.

We're looking for a strategic creative thinker who has deep roots in internet culture and knows how to leverage insights and trends to create organic and paid content across our Facebook, Twitter, Instagram, LinkedIn, and YouTube channels.

This role requires an in-depth knowledge of social media best practices to inform strategy, improve and create process and manage a high volume of assets to deliver projects on time that meet defined marketing goals.

Responsibilities:

Manage The Rec Room and Playdium social media channels including ownership of the editorial calendar, publishing content and leveraging Sprinklr to schedule and tag all posts to ensure accurate monthly reporting
Drive positive fan engagement and conversation through community management and collaborate with the Guest Services team on escalations and opportunities.
Support the Senior Manager, Social Media in the development and continued evolution of the social media strategy for both The Rec Room and Playdium.
Work in conjunction with the Senior Manager, Social Media in leading alwayson content ideation and execution supported by inhouse creative teams and agency partnerships.
Liaise with the marketing team and other internal and external stakeholders to curate and execute social posts as it pertains to upcoming campaigns, initiatives and social led activations.

Qualifications:

Postsecondary education with a degree or diploma in arts, marketing, advertising and/or journalism or equivalent combination of education and experience
Considerable experience working in agency, editorial, media and/or marketing environment.
Demonstrated experience with content management and analytics platforms such as Sprinklr, AirTable, etc
Strong understanding of consumers and media consumption habits along with target audiences/consumer profiling and devising strategies that engage, inform, and drive the business
Creative and strategic thinker with experience executing content creation, storytelling, media planning and social/digital
Strong understanding of social media platforms, their respective audiences, and best practices for content creation and engagement
A team player with a positive attitude and a passion for social media marketing
Content creation experience (Short-Form Video Editing, Canva, Photoshop, etc) is a strong asset

Inclusion & Diversity

Accessibility