Marketing Manager, Communications and Events - Montréal, Canada - Canadian National Railway

Canadian National Railway

Verified Company

Montréal, Canada

3 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At CN, everyday brings new and exciting challenges.

You can expect an interesting environment where you're part of making sure our business is running optimally and safely―helping keep the economy on track.

We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference.

You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us

Job Summary
The Marketing Manager, Communications and Events is responsible for creating strategies and plans for marketing communications.

The role leads multiple projects to develop marketing materials, digital content, and event programs which support CN's brand and strategic objectives.

Moreover, the position involves interfacing with Business Unit (BU) leaders to understand strategies and objectives to achieve the revenue and product promotion goals of each unit.

The incumbent requires strong leadership and marketing communications experience to take ownership of projects and campaigns to drive results while interfacing with both Internal and external stakeholders.

Main Responsibilities

Marketing Communications Content

Develop and implement a marketing communications plan to support the company's brand, product launches, events, and trade shows
Conceive, maintain, and measure ongoing digital campaigns and media programs that support the CN brand, products, and value proposition
Ensure that CN's digital advertising and content marketing efforts are aligned with the company's goals creating synergies with other promotional initiatives, such as events, product launches and sponsorships
Produce corporate, sales, and marketing content to support initiatives for internal audiences, such as Sales and Marketing meetings, awards, and corporate leadership meetings

Conferences, Corporate Events and Marketing Sponsorships

Organize multiple inperson events annually, producing a unique, highly experiential, innovative, and positive customer experience
Research event sponsorships, negotiate them and determine how to maximize return on investment
Handle all aspects of the event program (e.g., booth design, budget, logistics, shipping, venue sourcing and booking, entertainment, catering, and material handling)
Develop a game plan for each event with recommendations on how to reach the right audience and increase engagement
Create a postevent audit to track strengths and weaknesses
Ensure CN's engagement at conferences includes opportunities for panel participation, media interviews, and content for social media
Collaborate with Business Units (BU) to identify the best platforms and conferences that support their goals and maximize CN's investment
Cultivate relationships and handle the budget with external suppliers supporting commercial events and trade shows
Report event budgets and track leads and revenue generated postevent

Stakeholder and Customer Engagement

Partner with external stakeholders, such as Canada and the United States (U.S.) port partners, to develop jointmarketing initiatives
Interface with BU and highlevel Executives to produce presentations and marketing materials for speaking engagements, product promotion, and interactive sales pitches
Collaborate on building customer engagement and advocacy to gain a deeper understanding of customers, create solid relationships, and revenue opportunities
Oversee the production of "customer stories" via video or website
Develop new and innovative strategies to create customer engagement at

in-person events, or using digital media

Drive lead generation where applicable and create deeper customer engagement to sell CN services and increase revenue

Working Conditions
The role has hybrid working conditions with 3 days in an office environment and 2 days working remotely.

Due to the nature of the job, the incumbent must be able to meet tight deadlines, handle pressure, and stress in a fast-paced environment.

The position requires occasional travel (30%) to conferences, events, and trade shows within Canada and U.S.

Requirements:

Experience
Sales and Marketing

Minimum 7 years of work experience in sales and marketing
Experience in a global B2B sales organization
Experience creating strong branding for marketing communications materials, and commercial event experiences, including all visuals and brand positioning
Experience and ease in working directly with and taking direction from senior leadership

Education/Certification/Designation