Communications & Marketing Coordinator - Burnaby, Canada - Adoptive Families Association of BC

Description

COMMUNICATIONS & MARKETING COORDINATOR

Are you eager to make an impact using your communications and content development skills? Do you love storytelling and social media? Do you want to use your digital marketing talents to make a difference in the lives of children and young people who are part of adoptive and permanency families? Would you like to work with a friendly and diverse team of colleagues who are dedicated to realizing the vision of "family for every child"? If you've answered yes, we'd love to talk to you

About AFABC

For 45 years, the Adoptive Families Association of British Columbia (AFABC) has been providing ground-breaking programs for families, children, and youth.

Today, AFABC helps find families for the hundreds of children and youth in BC who are waiting for a permanent home.

We provide education, support and connection for BC's adoption and permanency community, which includes prospective and waiting adoptive parents, adoptive families, and families providing other forms of love and stability—such as guardianship, relatives raising relatives, and Indigenous customary forms of care.

We support thousands of young people aging out of government care and navigating early adulthood.

AFABC is in an exciting period of transformation, implementing a bold strategic plan to align with big changes in the world of adoption and child welfare.

In the year ahead, we'll launch a new name, brand and website that will serve our expanding audience, enable us to work in greater harmony with Indigenous peoples, and support increased fundraising to fuel our work.

About the Opportunity

The Communications & Marketing Coordinator will promote the organization's programs and services and tell stories about our brand and community impact.

This position reports to the Manager, Communications.

This role will work primarily from a home office Monday to Friday, 9:00 am - 4:30 pm (35 hours per week) ideally with some regular attendance at AFABC's office in the Lower Mainland and other locations, as needed, throughout the Lower Mainland of BC.

Compensation will be based on a full-time salary of $50,000-$55,000 per year depending on qualifications.

AFABC's benefits include a home office allowance, a comprehensive benefits package (AFABC pays 100% of premiums), an RRSP matching program, 3 weeks annual vacation, and support for ongoing professional development.

AFABC is an equal opportunity employer.

We recruit, employ, train, compensate and promote regardless of race, religion, colour, place of origin, sex, sexual orientation, disability, age, and any other protected ground under The BC Human Rights Code.

All qualified applicants will be considered for employment.


Major Duties and Responsibilities

• Assist with the assessment of the marketing and advertising needs of the organization and its programs and services
• Assist with the development of strategies and related content for digital marketing and advertising campaigns and their implementation
• Advise programs and services team members on marketing, advertising or promotion opportunities and strategies
• Assist with the development and improvement of audience segments and marketing personas
• Write, design, prepare and distribute, brochures, reports, newsletters and other material
• Coordinate all aspects of production for print, audiovisual or electronic materials, such as for the website and social media
• Develop and maintain social media accounts and calendar
• Update the website with new web pages, articles, and events, revising contact information and program descriptions
• Consult with program teams to establish the overall look and content of communications materials including graphic elements, photography, illustration and typography
• Manage postcampaign analysis to measure and report on marketing and advertising metrics
• Review new and existing content and materials for quality, impact, and brand consistency
• Research families and communities to interview and write family stories
• Arrange interviews and assist with creating press releases, media kits and talking points

Minimum Qualifications:

• A university degree, college diploma or certificate in marketing or communications or a related field, or combination of education and relevant experience
• Minimum 1 or 2 years of experience in related communications and/or marketing position
• Experience working with nonprofits, adoption, foster care, or child welfare is an asset
• Strong ability to write engaging copy for a general audience
• Familiar with website content development
• Familiar with collecting and analyzing data and adjusting strategies accordingly
• Comfortable with remote work but also able to attend our Lower Mainland office occasionally
• Must have an established home office with secure internet

Our head office is located on the ancestral, unceded lands of the səl̓ilw̓ətaʔɬ (Tsleil-Waututh), Sḵwx̱wú7mesh Úxwumixw (S