Demand Generation Specialist - Oakville, Canada - Dibbly Inc

Dibbly Inc

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

A Bit About Us
At Dibbly, we measure our success by the impact we have on our users.

We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life.

Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023.

It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features.

With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.

Who You Are
You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause.
At Dibbly, don't want '
workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.

Why is Dibbly Right For You?

With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS.

We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry.
It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured.

At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale.

Join our dynamic team and contribute to redefining the online work narrative with our innovative products.

How you'll help build the future:

Campaign Development and Execution:Design and execute targeted demand generation campaigns tailored to digital channels and partnerships to drive awareness and lead generation for Dibbly Create.

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Content Strategy:Collaborate with the content creation team to develop engaging, informative, and persuasive content that supports demand generation efforts and aligns with overall marketing goals.
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Partnership Cultivation:Identify, evaluate, and cultivate strategic partnerships that can amplify demand generation efforts. This includes co-marketing opportunities, affiliate programs, and other collaborative marketing initiatives.
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Lead Generation and Nurturing:Develop strategies for lead capture and nurturing programs to move leads through the sales funnel, from initial awareness to conversion. Work closely with sales and marketing teams to ensure a seamless transition of leads and to optimize the lead nurturing process.
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Market Research and Insights:Conduct ongoing market research to understand industry trends, competitor strategies, and customer needs to inform demand generation strategies. Utilize insights to identify new opportunities for demand generation and to refine target audience segments.
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Performance Measurement and Optimization:Regularly analyze campaign performance against key metrics, including lead generation, conversion rates, and ROI. Use insights to make data-driven decisions and to optimize future campaigns. Prepare and present regular reports on campaign results, insights, and recommendations for improvement to the marketing manager and other stakeholders.
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Cross-functional Collaboration:Work closely with other marketing specialists, content creators, and the marketing manager to ensure demand generation strategies are integrated and aligned with overall marketing objectives.
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Innovation and Adaptation:Stay abreast of the latest trends and technologies in digital marketing and demand generation. Be willing to experiment with new channels and tactics to drive better results.

Your Skills and Qualifications:
The Demand Generation Specialist should possess in-depth knowledge and operational expertise in the following tools to drive and analyze demand generation initiatives effectively:

Google Tag Manager: Proficiency in using Google Tag Manager to deploy and manage marketing tags (snippets of code or tracking pixels) on the Dibbly Create website without having to modify the code.

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: Ability to leverage for marketing data aggregation, ensuring all data from different advertising platforms are collected and organized for analysis and decision-making.
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Looker Studio (formerly Google Data Studio): Expertise in creating reports and dashboards in Looker Studio to visualize and share data insights from various sources for better marketing decisions.
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BigQuery: Familiarity with BigQuery as a data warehouse for analytics, capable of handling and analyzing large datasets to uncover insights that inform demand generation strategies.

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Google Analytics: Deep un