Global Content Development Manager - Vancouver, Canada - Motorola Solutions

Motorola Solutions
Motorola Solutions
Verified Company
Vancouver, Canada

3 days ago

Sophia Lee

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Sophia Lee

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Description

Company Overview:


At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer.

Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem.

That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view.

We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help.

The work we do here matters.


Aperçu de l'entreprise


Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d'eux-mêmes dans les moments les plus importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées.

Parce que les gens ne peuvent donner le meilleur d'eux-mêmes que lorsqu'ils se sentent en sécurité et qu'ils le sont.

Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité.

Qu'il s'agisse d'appareils et de réseaux de communications essentiels, d'une sécurité vidéo et d'un contrôle d'accès basés sur l'IA ou d'une capacité d'unir la voix, vidéo et les données dans un seul centre de commandement.

Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d'aide et les personnes pouvant aider.

Le travail que nous accomplissons ici est primordial.


Department Overview:

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement.

The team oversees the global product marketing strategy for the video, access control and analytics portfolio, develops the messaging and go-to-market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and builds brand awareness among target audiences, including system integrators, end-users and consultants.


Day to Day Responsibilities:


  • Support the development and execution of a content strategy aligned with business objectives, creating compelling content that resonates with target audiences and drives organic growth.
  • Optimize new and existing content to align with SEO standards.
  • Work crossfunctionally with sales, marketing, product and leadership teams to identify topics of value that engage customers, boost brand awareness and increase website traffic.
  • Recommend changes in content based on market input and corporate initiatives.
  • Ensure creative marketing materials adhere to brand guidelines.
  • Attend marketing events, team meetings and functions as required.

Preferred qualifications:


  • Knowledge of inbound marketing and SEO best practices.
  • Proficiency with Hubspot, searchengine optimization tools and Google Analytics
  • Familiarity with content management systems such as WordPress.
  • Experience interviewing customers/internal teams for case studies, success stories or related projects.
  • Prior professional experience within content marketing or other B2B focused marketing roles.

_ The base salary for this role is CAD $90,000-110,000 depending on experience._
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Basic Requirements:


  • Bachelor's degree required.
  • 4+ years of professional experience.

Travel Requirements: 10-25%


Relocation Provided:
None


Position Type:
Experienced


Referral Payment Plan:
No

**_
EEO Statement_**Motorola Solutions is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.


We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world.

If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.


Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d'être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d'un monde plus sécuritaire.

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