Vp, Experience Planning - Toronto, Canada - Starcom

Starcom

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

At Starcom, we are the Human Experience Company. We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Over the past couple of years, we have been building something different by transforming the way we do our business.

From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we've been shaping Starcom to be the media agency of tomorrow.

One that both you and I want to work at.

We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.

Job Description:

The VP, Experience Planning is the strategic architect of the consumer experiences. Think of them as the conductor of the marketing orchestra.

They sit at the intersection of ideas and media, partnering closely with the Brand Planner, Media Planner, and partner agencies to ensure an idea is properly integrated across the channels that best meet a brand's communications tasks.

They partner with their brand teams in deciding how consumers will experience the brand in the different touch points, from owned assets like packaging and website to various paid vehicles and beyond.

They also partner very closely with our Data Strategist throughout the entire planning process in order to create truly data-driven connections plans.

This role calls for a strategist with a creative heart, organizational knack, strong voice, and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

Talent is not the only thing we're looking for. We also like to surround ourselves with the bold, caring, progressive, and fun types. You know, the curious and brave ones who take on impossible challenges and see their ideas through to fruition. They're the souls who make our collective kinder, stronger, and more creative.

Responsibilities:

Act as the branding and profile lead for Starcom maintaining consistent presence in outward facing communications and ensuring message continuity that ladders up to Starcom's purpose and values
Elevate Starcom's brand presence within the Canadian market through Brand Marketing opportunities, speaking engagements and industry POVs
Act as member of the agency Executive Committee to drive product, organic growth, and strategic excellence
Lead the connections planning on your brands
Determine the communications tasks for each campaign and decide the right channels and their roles in meeting the communication tasks
Create measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideas
Partner closely with interagency teams to ensure the creative idea make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
Partner closely with the Media Strategy, Research and Data Sciences team to drive the creation of media and data plan that pays dividends to your experience plan
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client's business including TV, digital, social, experiential, print, OOH, and search
Showcase an understanding of digital, social and emerging platforms and technologies
Report up to and collaborate with EVP, Head of Strategy to drive bestinclass work
Bring thought leadership to clients and Starcom as a whole
Interact with clients and lead brainstorming sessions and workshops
Lead strategy within new business pitches for the Starcom brand

Qualifications:

Great thinker and an even better storyteller
Bigtime leader
Curiosity
Creativity
Passion for innovation
Ability to package information in clear, concise and impactful ways
Excellent at summarizing and making complex information accessible
Relationshipminded to collaborate with internal teams, external partners, and clients
Very strong written and oral communication skills

Requirements:

Degree in a related discipline (preferably in a Business, Communication, Marketing, or Cultural Studies program)
8+ years of Communications or Brand Strategy role
Master of technological, cultural, media trends & best practices
Strong ability to balance datadriven nature of today's media environment and deliver creative innovation
Significant exposure to the creative ideation process
Fully fluent in English. Bonus if you're bilingual

Additional Information