- Serve as a key member of HUB's communications team - working to promote and protect HUB's brand reputation in Canada
- Develop and execute proactive media relations plans - including securing and managing a wide range of media opportunities, from interviews to leadership-authored contributed columns
- Lead development of media relationships with targeted publications, potentially in collaboration with an external agency /consultants
- Anticipate potential public relations opportunities and issues and play a leadership role in addressing them effectively
- Draft a wide variety of communications materials for internal and external audiences - with a keen eye for detail and accuracy, including Executive Management Team communications
- Develop strong working relationships with the media and internal subject matter experts across multiple functions, including the President of Canada, and business segments to advance HUB's brand reputation
- Continuously update HUB Canada media materials including overview presentations and digital/visual assets
- Manage the tracking and internal reporting of HUB Canada media coverage and performance
- Collaborate with all Communications and Corporate Marketing team members to help achieve HUB's overall brand marketing, public relations, social media, internal communications goals
- Perform other duties as assigned
- Bachelor's degree in Communications, Marketing or related area
- Minimum of 6-8 years of experience in a corporate or agency environment
- Excellent oral and written communication skills
- Strong attention to detail and keen focus on quality
- Have a full understanding of media needs and media relationships
- Good creative writing skills
- Strong track record of producing press releases and other publicity material
- Familiar with marketing and content strategies, media campaigns and implementing them successfully
- Familiar with internal communications strategies and change management support
- Proficiency in the use of word processing software tools
- Knowledge of media databases and software preferred (e.g., Cision/Gorkana, Brandwatch, Critical Mention, Meltwater)
Senior Public Relations Manager - Toronto, Canada - Hub International
Description
About HUB International Limited
HUB International Limited is a leading North American insurance brokerage that provides a broad array of property and casualty, life and health, employee benefits, reinsurance, investment and risk management products and services throughout offices located in the United States, Canada, and Puerto Rico.
Summary:
The Senior Public Relations Manager will be responsible for managing HUB's communication initiatives in Canada, specifically with media relations. Duties include leading the development of media materials and digital content, managing HUB's proactive PR strategy through media outreach, executive positioning, thought leadership strategies and analyzing and reporting on media coverage. This role will report to the Director of Corporate Communications.
Major Responsibilities:
Basic Qualifications:
The expected salary range for this position is $80,000 to $105,000 and will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits, and eligible bonuses, equity and commissions for some positions.
Department Marketing
Required Experience: 5-7 years of relevant experience
Required Travel: No Travel Required
Required Education: Bachelor's degree (4-year degree)