Specialist, Marketing - Mississauga, Canada - Canadian Pacific

Canadian Pacific

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Canadian Pacific is a transcontinental railway in Canada and the United States with direct links to major ports on the west and east coasts.

CP provides North American customers a competitive rail service with access to key markets in every corner of the globe.

CP is growing with its customers, offering a suite of freight transportation services, logistics solutions and supply chain expertise. Visit to see the rail advantages of CP. For more on our purpose, culture, and strategy, visit

PURPOSE OF THE POSITION:

As the Specialist, Marketing and Pricing - Merchandise, you will develop and implement strategic business plans, commodity or market development activities and growth strategies which maximize the retention, growth and value for the assigned line of business segment.

You will manage the Development of product Strategies and ensure implementation of those strategies adhering to the Corporate and Line of Business (LOB) specific business objectives of an assigned book of business.

POSITION ACCOUNTABILITIES:

Develop, implement and review as required market strategies that identify and evaluate market trends and their impact on the business
Develop recommended strategies and initiatives as a result of these market studies
Support the LOB in Evaluating and Managing Complex Business Problems by performing indepth economic and decision quality analysis of opportunities and strategies to improve yield
Develop, implement and review as required Medium Term Market Development or Initiative Plans aimed at protecting and growing the commodity business and enhancing operating income for the LOB. This may include support for Long Term (up to 5 Years) Market Development Plans or Initiatives and Projects for expansions, new plants, export terminal facilities and all other customer market development initiatives including implementation of product and service strategies designed to maximize CP participation in new or growth markets
Develop the annual budget for assigned book of business based on market outlook, development activities and feedback from Account Managers and Customers
Lead the Design and Implementation of specific LOB Product Development Activities which provide competitive advantage, customer value and reduced cost to serve opportunities for new or existing business
Develop and Utilize market strategy and playbook to implement pricing strategies for RFP's, Contract Renewals, and to provide pricing in a timely manner for tactical opportunities
Develop and Implement improvements in Processes or Tools for Marketing and Product Management
Validate and Assess Performance against Annual Plan for LOB Revenue and Market Outlooks, and recommend actions to deliver to the Revenue and Market Outlooks or to modify the Revenue and Market Outlooks
Represent CP as required with Class 1 Partners, Short lines, Clients, Vendors, Industry or Public as a Intermodal specific Knowledge Leader

POSITION REQUIREMENTS:

University Degree, particularly in Marketing or Business Administration areas
Previous experience within transportation, supply chain management, distribution, logistics, or related field
Excellent Microsoft Excel skills to support analytics and Revenue Plan and variance processes
Strategic planning skills
Critical thinking abilities
Solid understanding of the commodity markets, key customers, flows, product elements and attributes and performance for their responsibility area
Financial acumen and ability to conduct financial and business analysis;
Strong relationship building skills, ability to prioritize key functions, accountabilities and make informed decisions in an expeditious fashion within the multiyear time horizon
Strong communication, influence and persuasion skills, specifically to articulate business group annual and multiyear strategies, frame progress and results
Ability to articulate corporate objectives and targets through specific revenue and profitability targets that will deliver to annual Revenue Plans, Revenue Cost Ratio targets and growth targets
Strong analytical and research skills to support the market understandings, trend analysis, emerging issues and competitive dynamics
Strong sense of urgency when required

WHAT CP HAS TO OFFER:

Flexible and competitive benefits package
Competitive company pension plan
Employee Share Purchase Plan
Performance Incentive Program
Annual Fitness Subsidy
Parttime Studies Program
Flexible Work Environment

ADDITIONAL INFORMATION:

As an employer with national presence, the possibility does exist that the location of your position may be changed based on organizational requirements.

Background Investigation: