Associate Director, Paid Search - Ottawa - Directive

    Directive
    Directive Ottawa

    4 days ago

    Description

    Associate Director, Paid Search & Social (Remote Canada)


    At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy—all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today

    Overview


    Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

    Role And Responsibilities

    • Goal Setting: AsD's are directly responsible for setting the goals for every client engagement in their pod.
    • Best Practices: ensure that every client follows best practices across all channels and mediums. In particular:
      • LTV:CAC modeling
      • Customer Generation
      • Share of SERP
      • Functional Content
    • Breakdown Barriers: It's your responsibility to understand moments of approval and support your strategist in earning a yes. Ensure roadblocks are a part of every 1x1 conversation with strategists and that an action plan is established to overcome any roadblocks for success.
      • Ensure roadblocks are part of every 1x1 conversation and an action plan is in place.
    • Accountability: Build structure, create cadence, support proactively, and empower your team with clear communication and expectation setting.

    Goals

    • NSM Attainment: 100%
    • CSAT: 4.2+
    • Bookings: $150k for each half of the year (total across pod for H1)

    What We Offer

    • We have a set living wage at Directive.
    • Compensation includes a competitive base salary plus performance-based bonus eligibility.
    • Medical, dental, vision plans, disability, and life insurance coverage for you and your family.

    Benefits To Support The Whole Person

    • Mental – Access to certified therapists through Spring Health and Headspace membership.
    • Physical – Gympass.
    • Time Off – Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end-of-year recharge (closed December 24 – January 1), paid parental leave.
    • Financial – Traditional and Roth 401(k) with a 3% company match.
    • Bonus – Annual bonus based on tenure, scaling in total amount over time.
    • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment.

    Work Environment Requirements


    As a remote‑first company, this role can be operated 100% virtually from your home office. Collaboration occurs primarily through Zoom and Slack. You will be required to operate a laptop computer (PC or Mac) and have reliable internet access and a professional background. The role is open for candidates residing in Canada; you must have current work authorization and permanently reside in that country.

    Additional Information


    At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Seniority level


    Mid‑Senior level

    Employment type


    Full‑time

    Job function


    Marketing and Sales

    Industries


    Advertising Services

    Referrals increase your chances of interviewing at Directive by 2x.

    Location: Ottawa, Ontario, Canada – Salary: CA$150,000.00–CA$200, Posted 12 hours ago)


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