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- Coordinate with team members to develop campaign plans and strategies
- Compiling and organizing campaign data to report to clients
- Analyze campaign performance data to write insights for ongoing client reports
- Utilize campaign management tools to execute campaigns and improve overall performance
- Daily budget pacing
- Identify optimization tactics & perform basic optimizations
- Develop interest targets following PHD and client-specific best practices
- Have a thorough understanding of all of the Social platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest)
- Upload and launch campaigns in appropriate platforms
- Perform thorough quality checks to ensure accuracy of set up
- Input campaign billing information into Prisma billing system
- Recognize technical issues and escalate appropriately
- Monitor client, competitor and industry changes
- Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
- Performs various other duties as assigned
- Post-secondary education is required, either diploma or degree
- Strong technical understanding of basic Excel and Powerpoint skills
- Experience in an account management, internship or account support role focused on delivering and optimizing paid social marketing and/or other interactive advertising campaigns is an asset
- Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour
Social Analyst - Toronto, Canada - OMD
Description
OverviewPurpose of the role:
This entry-level position will be responsible for ensuring that all Paid Social deliverables are executed on time and of a high quality, including campaign set-up, management, optimization and reporting. This position's primary focus is on data analysis and execution with an opportunity to work on more advanced Paid Social campaign responsibilities and other responsibility in related media such as Programmatic, Paid Search, etc. The key to success, and foundation for future growth, is being organized and aware. The Analyst position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
Your Responsibilities
Key Qualifications