Vice President, Marketing - Toronto, Canada - Propel Holding Inc

Propel Holding Inc

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_About Us:
_
Propel (

TSX:
PRL) is the fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions. Through our AI-driven platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can.

Our revolutionary fintech platform has already helped consumers access over one million loans and lines of credit and over one billion dollars in credit.

To build a new world of opportunity, we bring together the brightest talent to help us build opportunities. We are entrepreneurs and believe in measuring success through results and growing within
- talent and hard work never goes unnoticed.

We are a team of enthusiastic entrepreneurs who foster curiosity and growth in our employees. Our culture is why we have been so successful and why our employees choose Propel to build their careers. It is also why we are one of North America's fastest growing companies and a Best Place to Work. This Executive role reports to the President & Chief Revenue Officer.

Join us as we change how employees, customers and shareholders succeed.

_ About You:
_
As a fast-growing fintech, we stay true to our startup roots.

You picture yourself within a vibrant and entrepreneurial organization where your ideas will be heard and an opportunity to highlight your talents.

You are motivated by goals, executing plans, an initiative-taker, and like to wear multiple hats.

Responsibilities

Lead, mentor, and empower a diverse marketing team by fostering an environment of accountability, creativity, and outstanding performance
Establish and execute robust marketing plans encompassing multiple verticals under the marketing division umbrella for our leading fintech platform
Establish the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports Propel's strategic objectives
Employ a datacentric approach to decisionmaking, enhancing continual process optimization and revenue growth
Conduct market research, competitive tracking, and analysis of market data to identify market trends, develop new and enhanced marketing programs, and gain a comprehensive understanding of customer needs
Build and nurture strong relationships with key internal/external stakeholders and crossfunctional teams
Create, develop, and further build the marketing team to execute on the marketing initiatives to meet the company's 5year strategic plan while working closely with numerous divisions
Align the marketing plan to meet budgetary requirements and work collaboratively to ensure effective allocation of funds

Requirements:

15+ years in one or more marketing leadership roles with a proven track record within a scalable company; financial service or fintech industry preferred but not required
Bachelor's or Master's Degree
Strong business acumen, identifies as a true marketing professional, entrepreneurial, thrives in a fastpaced high growth environment, and a passion for building teams, coaching, and mentorship
Strong knowledge of varied marketing channels, including B2C digital customer acquisition with indepth experience in paid search, paid social, display, affiliate marketing, and SEO
Experience successfully launching new scalable marketing initiatives, managing a budget, and optimizing the user journey
Strong analytical mindset and financial acumen
Excellent leadership and people management skills, with the ability to effectively manage a team and work crossfunctionally throughout an organization
Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and nontechnical stakeholders
Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize competing demands

Benefits to Joining Propel

Growth and opportunity we pride ourselves on promoting from within
Incredible company culture
Competitive salary and health benefits
Comprehensive vacation package
Group health and dental benefits
Group RRSP program
Support for new parents
Diverse and inclusive workplace
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls._