Digital Marketing Manager - Toronto, Canada - Veeva Systems

Veeva Systems

Verified Company

Toronto, Canada

2 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Veeva [

NYSE:
VEEV] is the leader in cloud-based software for the global life sciences industry.

Committed to innovation, product excellence, and customer success, our customers range from the world's largest pharmaceutical companies to emerging biotechs.

Veeva's software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a

Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a

Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it's up to you.

The Role
The Digital Marketing Manager will be a key addition to the Veeva's QuickVault go-to-market team. Being a

What You'll Do

Define and drive the full digital strategy for Veeva's QuickVault marketing organization
Manage all digital initiatives from ideation, requirements scoping, capacity planning, resource allocation, communication, and measurement
Develop a center of excellence for digital, fuelled by experimentation of new and emerging tools that will shape "best" and "next" practices for our marketing efforts
Partner with the global marketing team to define, plan and implement our digital strategy across our external website, and potential event inclusion
Maintain and optimize the QuickVault external website for SEO, site quality, and site performance
Launch, optimize, and measure digital campaigns across Google, LinkedIn, Twitter, and other advertising platforms
Report on the effectiveness of the digital strategy by identifying and tracking key KPIs and showing performance and business impact against business priorities

Requirements:

3+ years marketing experience in a B2B "Full Stack" digital environment
You have successfully managed digital programs and execution across a diverse range of marketing initiatives, preferably with handson experience managing budget, strategy, and execution
Experience developing and delivering rapid growth targeting campaigns and nurture campaigns (Adwords, Linkedin, retargeting, etc.) across a diverse set of buyer personas, including executives
Experience with site personalization strategies, including the targeting of user experiences
You have defined, implemented, and managed SEO best practices for a global website
You are instrumental in providing reporting and insights using digital analytics
Ability to prioritize and manage various projects based on changing business requirements
Ability to thrive in a fastpaced, highgrowth environment
Must be a selfstarter with high standards
Excellent attention to detail and fast learner
Good communication, interpersonal, and teamwork skills

Nice to Have

BSc or BA in Marketing, Engineering, or similar degree preferred
Strong eye for design and UX best practices
Experience in the creation and editing of digital assets that are optimized for the web
Working knowledge of marketing automation platforms (Hubspot/Marketo/Eloqua) and CRMs (SFDC)

Perks & Benefits