Specialist, Relational - Montréal, Canada - Transat Tours Canada

Transat Tours Canada

Verified Company

Montréal, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle;

Define target groups and select consumer groups for various campaigns;
Produce and present communication plans, reports, technical briefs;
Manage the CRM database in Adobe Campaign;
Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle;
Collaborate on a daily basis with the marketing, ecommerce, business intelligence, IT and development teams, dataminers and with our external back end partner;
Develop industry best practices and bring new initiatives to the CRM team
Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner;
Ensure that all tactics are compliant with current legislation (GDPR and C28).

Qualifications

College or university degree in marketing or related discipline;
Minimum of 1 year of experience in relationship marketing, ecommerce, communications or related field;
Good knowledge of english (oral and written);
Knowledge of Office 365, Google Analytics and PowerBI (an asset);
Knowledge of HTML and/or CMS (an asset);
Knowledge, understanding and ability to analyze relational databases;
Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast (an asset);
Committed, optimistic, solutionoriented, creative, open to change and enjoy working on a variety of activities.

Additional Information
**Employment Equity