Community and Events Lead - Toronto, Canada - Relay Financial

Relay Financial

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we're changing that. Relay is the all-in-one, collaborative money management platform.

We're building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience.

Ultimately, we help SMBs be 'on the money'.

We're looking for a

Community and Events Lead to join Relay's Marketing Team. The Marketing team plays a critical role in driving awareness and acquisition of new Relay customers. You'll get the opportunity to work with a group of dedicated, creative and passionate individuals who thrive on seeing the impact Relay has on small businesses.

In this role, you will create impact for Relay by scaling our SMB event and community channel across key SMB industry communities.

Currently, this channel involves entering communities in key industries via influencer relationships and in-person events to raise awareness of Relay and support overall company growth goals.

It is a promising part of our overall marketing growth strategy and is expected to contribute in a meaningful way to our funnel across awareness, consideration, acquisition and advocacy.

You will be responsible for the strategy, execution and reporting for both external events and activations with leading industry influencers.

Your self-starter attitude, superior problem-solving talents and creativity will play a vital role in making Relay's brand resonate for our prospective and existing customers while contributing directly to our growth goals.

What You'll Be Doing:

Develop and execute an SMB community and events strategy to drive brand awareness and SMB acquisition
Build deep, trusted relationships with leaders and influencers in industry segments by cementing Relay as the best business banking solution for their communities, in their online courses, as a sponsor at inperson events, and through content activations
Secure and attend two inperson event sponsorships a month and 46 virtual activations a week
Grow our SMB acquisition via this channel by 1.5x
Be a champion of our brand in our SMB communities
Analyze and report on the performance of activations while making continuous improvements to outcomes
Collaborate across the Marketing Team to develop assets needed to execute on sponsorships
Successfully manage concurrent timelines and budgets with ease
Frequent travel to the United States for inperson events, trade shows, conferences, and meetups

Who You Are:

You have 57+ years of experience working in event marketing with increasing levels of ownership
You are eager to deliver actionable outcomes and find creative solutions to complex initiatives
You have thoughtful communication skills and experience managing a variety of stakeholders across different teams
You are a team player; inspiring candor and trust while working crossfunctionally across our teams
You have a proven ability to prioritize tasks that maximize your impact while working independently
You love working with marketing CRM and reporting tools (ie. Salesforce, Iterable, etc.)
You care deeply about small businesses and their owners/operators
You live in Toronto or the GTA; we work in the office two days a week
You have an affinity for traveling and are eager to work events in different cities within the United States

Bonus Points:

You have managed influencers or content creators
You have experience and enjoy public speaking
You have prior tech startup experience and have thrived in a fastpaced environment

What You'll Recieve:

The opportunity to help shape Relay's Marketing function
A competitive salary and meaningful equity
Comprehensive health benefits and an HSA or WSA starting from day
Considerable vacation and end of year holiday shutdown
Flexible work environment with biweekly catered lunches and a snack/beverage program
Birthday perks, dogfriendly office days, team offsites and virtual/inperson team bonding events and more
Personal and professional growth. We care about getting better everyday and leveling up. Our goal is to make Relay a stepchange career opportunity
A fastpaced, collaborative, and rewarding team environment, where your perspectives and experiences matter
Leaders who support your growth and success through regular feedback and coaching

The Interview Process:

Stage 1: A 30minute Google Meets video call with a member of the People Team
Stage 2: A 45minute Google Meets video call with the VP of Marketing and Brand Marketing Lead
Stage 3: A takehome case study + writing sample on how you would build an event planning strategy, followed by a 1 hour presentation of your solution to our Marketing team
Stage 4: A 1hour Google Meets video call with the CEO of Relay

**What's Important to Us