Vice President of Marketing - Etobicoke, Canada - Myant

Myant

Verified Company

Etobicoke, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Myant:

Myant was founded with the purpose of making healthcare more equitable, accessible, and efficient.

We exist to ensure that all people are active participants in their own health and the health of those they care for.

We offer a connected care platform for cardiovascular health that provides peace of mind throughout a patient's health journey by connecting them with their family and healthcare practitioners.

At Myant, we are creating the world's first expressive and continuous digital presence platform, enabled by integrating technology directly into clothing and augmented by other devices, wearables, and IOT.

We see the evolution of society where every member gets to participate from anywhere and anytime through a whole-body experience, mostly in a passive or ambient manner to foster ubiquitous accessibility.

We believe that têxtile is that primary interface, used in clothing, coverings, carpeting and more, we wear and are surrounded by têxtiles universally, always.

About the role:

You will take on the task of creating a voice for the company and working closely alongside our CEO to make that vision a reality.

This role is critical to our identity from the telling of our story, to the way we communicate it internally and externally - in the most exciting and powerful way.

You will establish a relationship with the media and key players.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.

You are obsessed with tracking performance, by data analyzation, and constantly react and pivot according to the results of that analysis.

To succeed, you will need to champion our purpose and advocate for better health outcomes. You are obsessed with making healthcare more equitable, accessible and efficient.

You will create relevant and inspiring content for patients as well as consumers who want to stay connected with their loved one and prevent health conditions from manifesting into chronic ones.

You strive to create a reality where care is shared among the family and loved ones.

If you're bursting with fresh ideas and want to join a company in its journey to change the status quo, then this opportunity is for you

Role responsibilities:

Develop and implement a cohesive marketing plan to increase brand awareness
Analyze and develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with media and clients
Organize and supervise marketing events, launches, booth at conferences, presentations and capitalize on these events and using these spaces to network with industry professionals
Oversee social media, marketing strategy and content marketing
Conducting market research and implementing new strategies based on findings and competitive analysis to identify challenges and opportunities for growth
Preparing and reviewing monthly, quarterly, and yearly budgets for the marketing team, and allocating resources appropriately
Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved and align with our business goals
Utilize Market intelligence—become the expert on our buyers, who they are, how they buy and their key buying criteria
Develop a variety of promotional projects and campaigns endtoend, including paid advertising campaigns and digital marketing techniques making improvements when necessary

Qualifications:

Proven work experience as a VP of Marketing, Marketing Director or other senior role
BSc in marketing, business, PR, or a similar field. Master's degree may be preferable.
Previous experience in B2B Marketing required, understanding of B2C is an asset
Extensive experience within Healthcare and brand building, digital health, medical device preferred, Wearable Technology industry, consumer wellness an asset.
Knowledge and practical experience with SEO, Google analytics, digital marketing tools, CRM and other related software.
Demonstrable experience designing and implementing successful marketing campaigns
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people skills to interact with staff, colleagues, crossfunctional teams and third parties.
Team player but also someone who thrives in a competitive environment
Sense of urgency, initiative, a relentless drive for results as well as enthusiasm for health, wellness and technology.

What we offer at Myant:

Competitive compensation package

Dynamic, energetic and fun atmosphere

Exposure working in one of the most innovative and forward-thinking start-ups

Enjoy the benefit of experiencing the SKIIN products.

Employee stock options

Paid sick days and personal days

Group Health Insurance Plan

Employee Referra