- Comply with corporate and departmental policies and procedures
- Ensure a high degree of service for both internal and external customers in accordance with Town standards
- Complete training on the tourism website and make regular updates to content
- Manage the @visithaltonhills social media accounts on Instagram and Facebook creating posts to be approved by supervisor and responding to public inquiries
- Conduct outreach with tourism businesses such as farms, restaurants, retail, breweries, handing out printed collateral and promoting tourism initiatives to business owners
- Utilize Sprout Social and other social media management tools to analyze performance and optimize strategy
- Implement marketing analytics for social media and website using tools such as Meta Business Suite and Google Analytics
- Monitor and track analytics for website and social media growth and report information back to the Economic Development Department at monthly meetings
- Assist with the creation of paid social media advertising campaigns
- Design graphics and visual content using Canva and Adobe Illustrator when necessary
- Work with Economic Development and Tourism Officer to develop digital and print marketing pieces to promote Halton Hills including online ads, writing blogs, tours and day-trip itineraries
- Represent the Town by attending 6-8 local events and manage the visitor booth while collecting visitor surveys, distributing materials and interacting with the public
- Analyze visitor data and creating final reports to present to Senior Management
- Meet with supervisor and event organizers to support the promotion of events to outside communities
- Work closely with internal departments including Business, Environment & Culture, Corporate Communications and Recreation and Parks
- Attend external meetings with local tourism stakeholders and provincial and regional tourism organizations for collaboration opportunities (to learn about regional initiatives and promote what Halton Hills is working on)
- Perform other job-related duties
- Working towards or recently completed post-secondary education with a focus on tourism, economic development, communications, marketing or related field
- Experience providing customer service in a work related environment
- Experience with managing social media accounts, including content creation, scheduling, and engagement
- Experience working with Sprout Social, Meta Business Suite, Google Analytics, Site Improve, and Canva is considered an asset
- Access to a reliable means of transportation as travel throughout Halton Hills on a regular basis is required
- Valid driver's license in the Province of Ontario as you would be driving a Town vehicle for events
- Access to a remote work environment with high-speed internet
Tourism & Economic Development Assistant Contract (202430) - Halton Hills, Canada - Town of Halton Hills
2 weeks ago
Description
Reporting to the Economic Development & Tourism Officer, this position will support the Economic Development Division with growing the Visit Halton Hills tourism program and assist with projects focused on local small business supports.
Accountabilities:
Qualifications:
Location:
This position allows for a blend of working onsite and remotely based on the needs of the business, in accordance with the Town's Work From Home Policy, and as subject to change.
This position is required to visit businesses and attend events on some evenings and weekends, when required.
Compensation:
The rate of pay for this position (35 hours per week) is $18.20 to 21.67/hour. This position will be required to occasionally work evenings and/or weekends, as necessary. This position will be required to attend some evening events.
Please note that this position will run from May – September, with possible extension.