Manager, Digital Marketing - Toronto, Canada - Mackenzie Financial Corporation

Mackenzie Financial Corporation

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Description:

Grade:
P8**
Division:
Marketing
IGM Financial Inc.

is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements.

The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals.

Its activities are carried out principally through IG Wealth Management and Mackenzie Investments

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967.

Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them.

As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians.

We are proud to be recognized as one of Canada's Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.
Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing.

You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities.

We are dedicated to offering a hybrid work environment when applicable.

The Role:

The Marketing Team plays a pivotal role at Mackenzie by leading the development of effective digital media plans and strategies that are aligned to corporate goals, objectives, and strategies.

The Manager, Digital Marketing is responsible for providing planning and strategic support in the development of Mackenzie's annual paid media plan and strategic digital initiatives.

Major responsibilities include:

Lead the integration of digital media into the overall marketing mix and develop executional plans that deliver exceptional results.
Coordinate across internal teams including compliance, product marketing, creative and media buying agencies to develop fullfunnel digital strategies for brand and product focused media campaigns.
Partner with digital analytics and media buying agency to measure the effectiveness of marketing investments finding opportunities and actions to iterate and improve campaign performance and impact.
Contribute to the digital campaign planning across multiple channels including keyword selection and audience targeting.
Stay up to date with the latest SEO and digital marketing latest trends and standard processes.
Edit and write social/digital content using best SEO practices.
Identify problems/deficiencies and recommend/implement solutions in a timely manner.
Work with a crossfunctional team to develop and implement a testing agenda, including audiences, user experience, creative, landing page, and channel/partner/platform expansions.
Identify problems/deficiencies and recommend/implement solutions in a timely manner.

Requirements:

Minimum 5 years' experience in digital functions including (but not limited to) digital strategy, content marketing, social media, user experience and SEO development.
Deep understanding of the digital ecosystem inclusive of data, programmatic, social, and mobile, with a working knowledge of search (SEO/SEM).
Working knowledge of ad operations (tagging, ad serving, etc.)
Solid computer skills and understanding of digital workflow.
Strong analytical skills and the ability to interpret data to measure content performance and optimize strategies accordingly.
Creative thinker with a keen eye for detail and an understanding of visual design principals
Excellent project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Solid understanding of the Canadian financial services landscape and its unique parameters.
Strong knowledge of capital markets, asset categories and/or investment product experience is preferred.
Proven success working with sales distribution and product management/investment teams.
Strong relationship management and influencing skills at multiple levels.
Excellent written and verbal communication and presentation skills. Finish
A track record of results in digital marketing.
Proficiency in MS Office Suite (PowerPoint, Excel) and Hootsuite.
Experience with Google Analytics and Google AdWords.