Marketing Manager - Montreal - Urgo Hotels Canada

Description

Marketing Manager – The Clayfield Hotel, part of the Unbound Collection by Hyatt

Location: Niagara-on-the-Lake, ON
Opening Late Spring 2026

Position Summary

The Clayfield Hotel, part of the Unbound Collection by Hyatt, is seeking a creative, strategic, and highly organized Marketing Manager to lead all marketing and brand initiatives for The Clayfield, including its signature restaurant, Terrain, and The Spa at The Clayfield. This role is responsible for digital strategy, content creation, brand storytelling, social media, PR coordination, partnership development, and community engagement across the full guest experience. The Marketing Manager also supports The Clayfield Commons through the promotion of events, seasonal activations, and community programming that enhance visibility and strengthen the overall guest and visitor experience. Working closely with Stratus Vineyards and other key local and regional partners, this role helps position The Clayfield as a distinctive, connected destination within Niagara‑on‑the‑Lake.

Key Responsibilities

Planning and Brand Management

• Develop and execute the annual marketing plan for The Clayfield, including Terrain, The Spa at The Clayfield, and The Clayfield Commons.
• Manage and elevate the overall brand presence, ensuring visuals, storytelling, and messaging reflect The Clayfield's identity and the Unbound Collection by Hyatt ethos.
• Maintain brand standards across all channels and touchpoints, on-property and off-property.

Digital Marketing and Content

• Oversee digital channels including website content, SEO, paid digital campaigns, email marketing, and social media strategy.
• Create and curate photo, video, and written content that showcases the hotel experience, Terrain's culinary story, spa offerings, and the aesthetic of The Clayfield.
• Coordinate professional photography and videography; maintain an organized brand asset library for internal and external use.
• Monitor digital analytics, guest engagement, and campaign performance; recommend and implement adjustments as required.

Campaigns, Promotions, and Guest Experience

• Develop seasonal campaigns and promotions in partnership with Revenue Management, F&B, Spa leadership, and hotel operations to drive rooms, restaurant, spa, and ancillary revenue.
• Oversee on-property guest experience touchpoints such as in-room materials, digital messaging, spa and restaurant promotions, signage, and seasonal campaign displays.
• Contribute to CRM workflows by providing content, reviewing campaigns, and identifying relevant guest segments.

The Clayfield Commons and Community Engagement

• Promote events, cultural activities, and seasonal programming within The Clayfield Commons to drive visibility and local engagement.
• Highlight The Commons as a complementary destination experience through integrated campaigns and storytelling.
• Represent The Clayfield at tourism events, regional tastings, business association functions, hospitality industry mixers, and destination marketing activities.
• Collaborate with Stratus Vineyards, local partners, and Commons retailers on co-branded activations and aligned promotional opportunities.

PR, Influencers, and Partnerships

• Coordinate PR opportunities with Hyatt, Urgo Hotels Canada, and regional media outlets; assist with press releases, media kits, and familiarization tours.
• Support influencer and media hosting, including itinerary planning, on-site hosting, content coordination, and follow-up amplification.
• Work closely with Sales on collateral for groups, weddings, and meetings, as well as marketing materials for corporate and leisure clients.

Budgeting and Reporting

• Maintain accurate marketing budgets and ensure spending aligns with business priorities.
• Track marketing performance metrics, campaign ROI, and regional trends; prepare regular reports and recommendations for leadership.
• Monitor online guest sentiment and coordinate with operational leaders to maintain a consistent brand voice in public-facing communications.

Pre-Opening Responsibilities

• Support the pre-opening launch strategy, including soft-opening communications, grand-opening campaigns, and early brand visibility initiatives for The Clayfield, Terrain, The Spa at The Clayfield, and The Clayfield Commons.
• Assist with the development of pre-opening marketing timelines, asset requirements, and content plans.

Qualifications

• 3–5 years of marketing experience, ideally within hotels, hospitality, tourism, wine regions, or luxury consumer brands.
• Strong understanding of digital marketing, brand storytelling, and content creation across multiple channels.
• Excellent writing and communication skills with the ability to craft compelling guest-facing messaging.
• Experience with social media management, CMS platforms, paid media, and analytics tools.
• Experience collaborating with creative agencies, photographers, videographers, and other content partners.
• Strong project management skills with the ability to balance multiple timelines and competing priorities.
• Collaborative mindset and ability to work effectively with Sales, Operations, F&B, Spa, Ownership, Hyatt, and Urgo Hotels Canada partners.
• Experience with community engagement, event promotion, influencer hosting, or destination marketing is an asset.
• Creative, proactive, and comfortable working in a dynamic pre-opening environment.

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