- Lead Generation & Prospecting:
- Research and identify potential clients using various tools and platforms (e.g., LinkedIn, Salesforce, industry databases)
- Build and maintain targeted lead lists for outreach campaigns
- Initiate contact with prospects via cold calls, emails, and social media
- Qualify leads and nurture them until they are ready for hand‑off to BDMs or Account Managers
- Track outreach activities and results in CRM system
- Market Development:
- Conduct market research to identify new business opportunities and emerging trends
- Support BDMs in analyzing underperforming segments and recommending strategies for improvement
- Assist in gathering competitive intelligence and customer feedback
- New Product Launch Support:
- Coordinate with cross‑functional teams (Product Management, Marketing, R&D) to support go‑to‑market activities
- Help organize prototype orders, collect customer feedback, and document insights for product development
- Participate in product and sales training sessions to build technical knowledge
- Sales & Customer Support:
- Respond to inbound inquiries and route qualified leads to the appropriate sales team member
- Maintain accurate records of all interactions and lead status in CRM
- Support event and conference logistics as needed
- Reporting & Collaboration:
- Prepare regular reports on lead generation activities, pipeline status, and campaign outcomes
- Collaborate with BDMs to develop tailored pitches and proposals
- Participate in team meetings to share insights and best practices
- Required Experience & Skills
- Bachelor's degree in Business, Marketing, Life Sciences, or related field (or equivalent experience)
- 1–2 years of experience in sales, lead generation, or business development preferred (internships or co‑op experience welcome)
- Strong research and analytical skills; ability to filter and prioritize critical information
- Excellent verbal and written communication skills
- Comfortable with phone, email, and live chat outreach
- Proficient in Microsoft Office Suite and CRM platforms (Salesforce experience is an asset)
- Ability to work independently and as part of a team
- High level of integrity, initiative, and commitment to building a successful company
- Preferred Skills
- Experience in life sciences, biotechnology, or related industries
- Familiarity with virtual meeting tools (Teams, Zoom)
- Willingness to travel occasionally for client meetings or industry events
- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
- Disability and Life Insurance Benefits
- RRSP plan with company‑matching contributions
- Generous paid time‑off, including vacation days, sick days, additional company wide paid days off and personal days
- Maternity Leave and Parental Leave Coverage
- Adoption benefit for parents adopting a child
- Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Annual Fitness Reimbursement
- Job‑related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
- LIVE IT Committee – committed to creating an environment that embodies our values
- All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program
- Wellness Committee empowers colleagues to make critical decisions to improve and protect health
- Sustainability Committee aims to minimize impact on the environment
- Social Committee who organize and run events for both remote and onsite employees, to create connection and community
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Description
DNA Genotek, a part of OraSure Technologies Inc (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high‑quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.
Together with its wholly owned subsidiaries, OTI provides its customers with end‑to‑end solutions.
It's first‑to‑market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick platform; sample self‑collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.
Overview
DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine. This job posting is to hire for a newly created position.
The Business Development Support Specialist is an entry‑level role designed to provide critical support to Business Development Managers (BDMs) in driving growth across new and existing markets. This individual will focus on lead generation, cold outreach, market research, and supporting new product launches, helping to build and maintain a robust sales pipeline. The role offers hands‑on experience in the full sales cycle and is an excellent stepping stone to more senior sales positions.
Snapshot Of Responsibilities
What You Bring
What we have to offer
Please note, the above applies to full‑time permanent positions.
Culture, People & Community
OTI recognizes that the long‑term health of our business is directly connected to the health of the planet, local communities and OTI employees. As such, we have committees designed to address this, including:
At DNA Genotek, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, and record of offences (in employment), or any other characteristic protected by law with regard to any employment practices.
OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request. If you require disability‑related accommodation during the recruitment process, please contact Katheryn Viau at OTI will consult with all applicants who request disability‑related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
The base salary range for this full‑time position is $45,000 - $75,000. In addition to base salary this position is eligible for sales commission. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our ranges are broad to account for differences in roles, performance, experience, skillsets, education and business needs and individual pay is determined by a variety of factors. We offer a comprehensive Total Rewards package, as noted below.
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