- Lead, mentor and develop a Marketing department of four team members.
- Devise and implement annual marketing plans and campaigns at both individual restaurant and group levels.
- Collaborate closely with our culinary experts and restaurant directors to coordinate marketing initiatives and foster synergy across all brands.
- Translate overarching brand strategies into actionable brand plans, positioning strategies, and go-to-market tactics.
- Assist in organizing and executing promotional events, both on and off-site.
- Leverage successful local marketing endeavors to inform broader brand-level initiatives.
- Develop and execute social media campaigns and engagement strategies.
- Oversee influencer outreach programs, scheduling visits and managing relationships.
- Identify and cultivate partnerships to diversify revenue streams.
- Stay abreast of emerging technologies, service providers, and industry trends to enhance our online, mobile, and interactive presence, thereby increasing revenue potential.
- Proactively provide recommendations and adhere to established brand strategies to enhance visual and content development, meet performance targets, and streamline operations.
- Supervise social media platforms, websites, applications, email campaigns, and search marketing efforts for all restaurants.
- Monitor online reputation and generate social media performance reports.
- 8+ years of marketing experience, preferably in the food and beverage or restaurant industry
- 2+ years of team leadership experience
- Strong written, verbal, and interpersonal communication skills.
- Passion about hospitality, cuisine and quality service
- Interest in being part of a team to create world-class unique dining experiences
- Demonstrated innovation with the ability to thrive in non-traditional work environments
- Resourceful problem-solver with a proactive mindset and the capacity to work autonomously
- Track record of delivering results and thriving in a fast-paced setting
Marketing Director - Vancouver, Metro Vancouver Regional District, Canada - Smart Savvy
Description
You're a skilled hospitality marketing leader with a knack for crafting impactful marketing programs. Highly collaborative, you build strong relationships to ensure marketing efforts are effective, aligning with brand standards and organizational goals. You're a powerful communicator who knows how to fuse strategy and story into creative, cohesive campaigns that capture attention and drive sales across all channels.As an empowering leader, you enjoy coaching your team to deliver impactful results.
Smart, Savvy + Associates is pleased to partner with our client, a world-class hospitality organization with multiple elegant locations, in their search for a Marketing Director. Reporting to the Vice President of Marketing and Communications, this role leads marketing and brand strategy, and oversees day-to-day activities that increase brand awareness, sales and revenue.
About the workplace
This is an in-office role that requires working from our client's office in Vancouver, BC. Given the industry, some work out of business hours and approximately 10% travel is required. Relocation assistance provided for out-of-town candidates.
About the role
Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.
Are you legally able to work in Canada? (ex. Canadian Citizen, Permanent Resident and/or Work Visa/Permit)*
Do you have 2+ years of experience in leading and building teams (i.e. direct reports)?
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