Vice President, Brand Health Tracking - Toronto - Marketing Management Analytics, Inc.

    Full time
    Description

    What makes this role important at Ipsos?

    Our Vice President's play a critical role within the Ipsos Brand Health Tracking team, leading client portfolios while simultaneously building strong and engaged teams of researchers. This role will be responsible for managing a significant revenue stream; being a brand, media and advertising expert; and nurturing/growing existing client relationships by being a trusted advisor. We are looking for someone who builds relationships and is comfortable interacting with clients at the most senior leadership levels.

    This individual will be responsible for continuous development of their own team and book of business within the BHT Service Line. In addition to supporting business management efforts and account strategies, the VP will support and enable team members to design and deliver impactful and influential insights within tight deadlines and across competing priorities.

    As a leader in the team, working closely with the other members of the leadership team, the VP will be responsible for career development and talent management, enabling team members at all levels to deliver on their full potential. The individual will be measured against financial performance (sales and profitability), as well as key people and client metrics.

    What you can expect to be doing:

    Revenue and Profit Management: Achieve revenue and profit targets which ladder up to the Canadian broader team targets

    • Actively manage your client roster and sales pipeline
    • Focus on business development through proposal response, client growth, networking, etc.
    • Excellent financial acumen and attention to core financial metrics to ensure the health of the BHT business

    Team Leadership: Lead and coach a diverse team of research professionals; motivate and empower the team to meet strategic and tactical goals of the Brand Health service line. Balance the delegation of client relationship and project duties within your team, with the need to directly involve yourself in day-to-day activities on strategic initiatives. Oversee your team members so that projects get done well and right: on time, on budget and on strategy for the client. Mentor and coach a team of consultants on:

    • Presentations to clients and prospects in person or via webinars, speaking engagements or conference attendance
    • Sharing learnings and best practices with peers

    Expertise & Advisory: Develop a deep understanding of our clients' business issues and the industries in which they operate. Strive to develop and grow our individual and collective strengths to meet shifting client needs and demands. Identify and implement improvements to our delivery that increase client impact; become a trusted advisor to clients by understanding their big picture strategy and day-to-day needs.

    This might be the job for you if you have:

    • Minimum of 7 years of research experience
    • Preference for a balance of vendor and client side experience
    • Strong team leadership skills with past experience in mentoring and building teams
    • Business development focus that supports organization and growth strategy
    • Substantial experience in client relationship management and consistency evidence of delivering with excellence
    • Strong aptitude for research consulting with highly developed analytic skills
    • Ability to think strategically about the clients' business issues and design research to address the client's questions
    • Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines
    • Superior organizational skills, including ability to manage and delegate work effectively, attention to detail, and demonstrated commitment to the accuracy and completeness of information
    • Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills
    • Intellectually curious with a growth mindset; willing to try new things and continuously evolve

    In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $120,000-$130,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

    If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to

    What's in it for you:

    At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

    To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

    Commitment to Diversity

    Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviours to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

    We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

    Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

    About the Team


    The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data; we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

    About Us


    Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work


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