Social Media Manager and E-comm Manager - Toronto, Canada - 18 Waits

Description

Description:


Social Media, PR, & Influencer Management

• Content creation for Instagram, TikTok, Pinterest and Facebook.
• Posting and engagement for aforementioned SM platforms.
• Use Canva to create all manner of onbrand marketing and PR materials.
• Schedule and manage onbrand social content via LATER app.
• Manage PR outreach for events and new collections.
• Liaise with media when approached for collabs.
• Liaise with, and manage influencer agreements/collaborations and giveaways following brand guidelines and tone of voice.

E-Commerce - keep website up-to-date with new collections and products on a seasonal and ad-hoc basis.

• Creating and updating new products
• Creating collections/reorganizing the site (eg. seasonal gift guides)
• Update pricing on website dynamically as sales start and stop
• Optimize site according to industry best practices and standards to ensure highest conversion rates YoY.
• Setting up and maintaining apps that optimize the website (i.e. JustUno for pop ups, yotpo for reviews, Theme updater for Shopify theme, etc.)
• Responding to and exploring new apps that may be beneficial to the brand

Marketing

• Consistently monitor for new agency/partner/freelancer opportunities and make informed decisions surrounding their potential to aid in our growth strategy.

Photo Shoots

• Plan shoots for creative Look Books, ecommerce product listings, etc.
• Liaise with photographers to guide shoot (provide specs and ensure photos are of high quality).
• Organize logistics of shoot (discuss how many and which models, coordinate date and time, ensure they know what to bring to shoot, pull products that need to be shot, keep a shot list to ensure we don't miss anything).

Event Planning

• Create, promote and market events such as our store concert series, store anniversary parties, wine and whiskey nights, etc.

Customer Service - Converse with customers on all manner of issues - items out of stock, issues with items, shipping delays, questions about sizing, etc in a warm and professional manner.


Sales/Product Forecasting - work with owner to estimate product quantities, styles, sizing, and profit margins for each upcoming season based on sales success.


Production Related Assistance - Double check production templates for errors (i.e. order summary).

• Work closely with production when new product is received to get it on website ASAP.

Store Management - Liaise with store staff on inventory management and day to day running of store.

• Making sure shipping for online web orders is running smoothly (primarily Canada Post and Chit Chats) liaising with each shipping service on issues when needed.