Marketing Communications Manager - Vancouver, Canada - Museum of Vancouver

Description

Nature of Position:

The Marketing & Communications Manager has primary responsibility for managing the museum's marketing department with direction from the CEO.

This position will develop and implement strategic marketing plans for the Museum that enhance MOV's visibility and reputation, drive event and program attendance, increase admissions, rentals and group sales.

Duties and Responsibilities:

• Responsible for developing marketing strategies and plans, in consultation with the CEO, the Director of Curatorial and Collections and the Education Manager, for the Museum's exhibitions,programs and events using both traditional and new media techniques that increase brand awareness, target identified audiences and meet annual targets for admission, rentals and groups sales.
• Develops and implements social media strategy for MOV and its community partners.?Develops and monitors annual marketing budget including media buys.
• Negotiates annual contracts with tourism and third party ticket sales agents.
• Develops, monitors, analyzes and reports on key marketing and sales metrics, regularly tracking progress towards goals.
• Evaluates marketing strategies for effectiveness and adjusts plans as required.
• Supports sales efforts including rentals, programs and group sales, working closely with the Operations Manager with rentals & gift Shop, Program Manager on programs and the Education Manager with group tours.
• Responsible for developing and producing all Museum materials, ensuring they reflect the organization's brand as outlined in the brand guidelines, and coaching other staff on the use ofthese materials in programs and events.
• Oversees design of marketing, communications, sales and other key print and digital materials through contract designers.
• Creates and maintains, in partnership with exhibition and programming staff, a plan for onsite signage that enhances the brand and improves the visitor experience.?Coordinates the upkeep of the MOV annual calendar of events, programs and exhibitions and ensure internal communication processes serve management and staff.
• Manages the Museum's website content, improving the user experience, maintaining functionality and managing updates.
• Responsible for creating and implementing media relations plans to promote the museum's exhibitions, programs and events including developing and maintaining strategic alliances with appropriate media and tourism industry.
• Oversees MOV's external communications through appropriate channels including but not limited to media releases, public service announcements, newsletters, social media and website.
• Develops and manages marketing and sales budgets including monitoring performance to key performance indicators.
• Builds effective working relationships within and without MOV to achieve desired outcomes.?Supervises, trains, coaches and develops staff and volunteer team to support marketing activities.
• Other duties as reasonably assigned.

Required Qualification, Knowledge, Education and Skills

• Expertise in building and implementing marketing/sales strategies with proven ability to meet targets.
• Strong interpersonal skills.
• Exceptional writing and communication skills.
• Demonstrated proficiency and experience in use of computer systems including Adobe InDesign, CRM, website publishing platforms, photo shop, social media, and other related software.
• Considerable knowledge of print production and prepress knowledge.
• Ability to take projects from concept through final production.
• Demonstrated experience in developing and monitoring budgets.
• Exceptional copywriting, editing and proofreading skills.
• Experience in market research, analysis and reporting.
• The ability to multitask and manage time in a fastpaced, multifaceted organization.
• Ability to build effective teams and motivate coworkers, volunteers and direct reports.
• Substantial experience working with the media to achieve marketing/media relations goals.
• Ability to organize people and activities and establish and maintain effective working relationships with coworkers, volunteers, direct reports, community groups, and other key contacts.
• Ability to work independently and to exercise independent decisionmaking and sound judgment.
• Knowledge and experience with local, regional and provincial arts and cultural sector and tourism industry.
• The ability to lift and carry boxes and supplies up to 30 lbs. at a time.
• Bachelor's degree or equivalent in marketing/communications or a related field.

Experience
A minimum of five years related marketing management and supervisory experience is required, preferably in a non-profit setting.


Hours: 35 hours per week. Some evening and weekend work is required.


Note:
This position falls under the jurisdiction of CUPE local 15.

At the Museum of Vancouver, we are committed to recruiting a diverse workforce that represents the

communities of Vancouver. All qualified appl