Social Media Specialist - Toronto, Canada - Knix

Knix

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.

Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

About You

You are a clear communicator who can find creative solutions and bring innovative ideas that align with the content strategy
You are a creative, who believes in the power of storytelling through social media.
You have strong caption writing skills and have a good eye for trends and aesthetic
You are super organized and love working in a dynamic environment with multiple moving targets
You've strong time management skills you can juggle multiple priorities within a fastpaced environment
You are a natural collaborator. You develop partnerships crossfunctionally and leverage this to achieve team goals and deadlines
Above all, you are proactive, positive, you love social media and are inspired by Knix and our mission The Opportunity
Community Management~ Engaging with our customers and collaborators by responding to DMs and public comments across Knix's social accounts.
Content Creation~ Creating and/or briefing posts/videos (Static, IGS, Reels), writing social copy for Instagram, developing Pinterest Boards, engaging our Facebook audience, daily management of Knix's secondary channels and more. Manage key stakeholder relationships, and drive creative thinking about how we engage and influence our audiences across each channel
Collaboration~ Working with the Brand, Creative and Content Teams (most frequently), to pitch and brainstorm new content and marketing ideas, including but not limited to~ social partnerships, new product launches, content themes and ideation, memes, BAU content creation and more
Seeding Fulfillment~ Looking for new collaboration opportunities with creators, contributors and influencers. Brief, track and seed products to partners using Apparel Magic and Shopify
Crossposting~ Sharing the Content Team & ambassador/influencer/media posts/articles on our channels including Instagram, Twitter, Pinterest, TikTok and Facebook. Create, write, and edit social posts for optimization across our various social platforms, including memes, post and caption copy. Ensure that copy reflects Knix's tone of voice, is consistent, and accurate
Monitoring Trends and Competitors~ Constantly checking for what is trending in the digital social sphere that we can jump onto implementing into our own social strategies and taking note of what our competitors are doing on their social channels each week both in terms of successes and failures.
Regularly review analytics to see how our platforms are performing against our goals, and work collaboratively to improve our results Qualifications
Expertise in digital, social, interactive, and creative solutions
Experience managing large social media platforms, particularly brand accounts
Capable of supporting social campaigns
Excellent writing, editorial and project management skills
Proficient in all social media platforms, experience with Adobe Creative Suite, Microsoft Office, SproutSocial and Slack are a bonus
Bachelor's degree in Business Marketing, Communications or a related field.
Minimum 2 years' experience working in social media
Media Communications experience is a plus
Photography/video editing experience is a plus How we Hire