Vice President Marketing and Brand Strategy - Toronto, Canada - Unity Health Toronto

Unity Health Toronto

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

St. Michael's Hospital Foundation (SMHF) is the exclusive fundraising organization to generate and manage philanthropic funds for St. Michael's Hospital and Providence Healthcare, within Unity Health Toronto.

Through multiple lines of fundraising income generation and stewardship activity, SMHF, in conjunction with Unity Health, will define and promote the St.

Michael's and Providence brands to maximize philanthropic revenue to fuel their healthcare, research, teaching and health equity missions.

We will inspire our communities, local, provincial, national and international, to invest in our organizations' priorities to drive and implement innovation that will equitably support all members of our society to manage and overcome disease and health crises and live healthier lives to create a more inclusive and thriving society.

Join us

***The Vice-President, Marketing and Brand Strategy leads five business functions core to the strategic direction of the Foundation: 1.) Brand Strategy; 2.) Marketing and Communications; 3.) Direct and Digital Marketing; 4.) Event and Event Marketing; and 5.) Community Giving. Working with the President and CEO (PCEO), the VP will lead all marketing initiatives enabling the Foundation to maximize its philanthropic revenue.

RESPONSIBILITIES & ACTIVITIES
RESPONSIBILITY -Brand Strategy

Develop and implement a comprehensive brand strategy that aligns with the Foundation's and Unity Health Toronto's mission and values
Ensure consistent brand messaging and identity across all communication channels and materials
Monitor brand performance and conduct market research to make informed branding decisions

RESPONSIBILITY -Marketing and Communications

Lead the development of mass marketing and communication strategies that enhance the Foundation's visibility and engagement with target audiences
Oversee the creation of compelling content, including written, visual, and multimedia materials
Manage public relations efforts to maintain a positive image and effectively communicate the Foundation's goals and achievements

RESPONSIBILITY - Direct and Digital Marketing

Lead the development of direct and digital marketing campaigns to increase revenue and donor engagement
Utilize data and analytics to evaluate campaign effectiveness and make datadriven decisions
Stay uptodate with industry trends and emerging digital marketing technologies

RESPONSIBILITY - Event and Event Marketing

Develop event marketing strategies to attract attendees and promote the Foundation
Collaborate with internal and external stakeholders to ensure successful event outcomes

RESPONSIBILITY - Community Giving

Lead community giving initiatives (e.g., P2P, thirdparty fundraisers, cause marketing)
Monitor and report on community giving programs' impact and effectiveness

KNOWLEDGE & SKILLS

Demonstrated commitment to and understanding of the mission and values of St. Michael¿s Foundation
A university degree, ideally at a graduate level or with other professional training, or a combination of comparable skills and experience

years of progressive experience in philanthropy, including a number of the specific job responsibilities

Experiences in people management and leadership
Experience developing and executing a comprehensive omnichannel brand and marketing strategy, driving philanthropic revenue and growth
A strong understanding of marketing principles, including mass, digital, event and direct marketing, and public relations
Strong analytical skills including the ability to analyze trends from quantitative and qualitative data and work in developing and implementing strategic plans
Demonstrated excellent written and verbal communication skills
Excellent organizational and time management skills; ability to work towards multiple and competing goals within deadlines
Enjoy working in a fast paced, dynamic organization with the ability to relate to a variety of personality and communication styles
Highly collaborative with the ability to coach and mentor teams to perform, and who builds integrative bridges across business functions
Willingness to work flexible hours