Marketing Communications Coordinator - Toronto, Canada - The Waterfront BIA

Description

About The Waterfront Business Improvement Area (BIA)
Representing businesses along the Queens Quay corridor from Bathurst to Cherry Street, the WBIA is committed to supporting the continued growth of the waterfront as a premier destination that is well-connected to the rest of the city and is beautiful, clean and vibrant year
- round.

We support businesses, engage the community and unify the waterfront with activities, including:

representing the area on key policy and advocacy issues, making targeted public realm improvements and highlighting the area's vibrancy with activations and daily promotion online.

Position Overview

The WBIA is looking to expand our communications and engagement online and in-person with people living and working on the waterfront.

We are seeking an enthusiastic self-starter with strong communications skills to work alongside our close-knit team.

The Marketing Communications Coordinator will work to uphold a cohesive brand strategy by supporting content creation and social media and build our community communications through digital communications and relationship building strategies.

Due to the nature of the work, the position requires flexible hours and includes some weekend and evening work.

The majority of work will take place on-site but equipment will be provided to complete work in office and remotely.

Responsibilities:

• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain a unified brand voice across different social media channels.
• Collaborate with the marketing team to create a social media calendar.
• Interact with users and respond to social media messages, inquiries, and comments. ? Proofreading copy for digital assets and materials.
• Build relationships with waterfront resident/condo and office building managers to enhance communications to these target groups.
• Develop and execute on community communications strategy such as digital campaigns, eNewsletters, digital signage, direct mail, etc.
• Develop and coordinate community based programming.
• Coordination of collateral design and production.
• Ongoing updates to the website including a business directory.
• Database (Constant Contact) updates and maintenance.
• Other marketing communications and administrative duties as required

Core Competencies

• Creative, proactive engagement with customers and stakeholders: Able to identify content and relationship opportunities within the waterfront's stakeholders and related online community that support organizational goals.
• Tact and diplomacy: Perform in a friendly but professional manner, aware of image and appropriateness in daytoday representation of the organization.
• Online immersion: Committed to improving knowledge and understanding of developments in technology, media and communication, especially online.
• Synthesis of information: Able to prepare appropriate information for a diverse group of audiences, including general public, media, business owners and senior representatives.
• Brand awareness: Provides a consistent and thorough approach to all communications.

This position is a full-time, one-year contract with the potential to become permanent.

The position also includes enrollment in an extended benefits program, a bonus structure based on annual performance objectives, and professional development opportunities.

TO APPLY

Send your resume and cover letter outlining your salary expectations and relevant experience/qualifications.