Brand Manager - Mississauga, Canada - Arterra Wines Canada

Arterra Wines Canada

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Description:

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed.

For us it's not just about what's in and on the bottle, it's what happens in people's lives when we're a part of them that keeps us thirsting for more and not resting on our laurels as Canada's largest and most enjoyed wine company.

We put the consumer at the center of everything we do and we're looking for people who do the same.

Reporting to the Director VQA (Ontario & National) and Luxury, the Brand Manager role is a key position within the Arterra marketing team.

The position is responsible for leading the Saintly and Vintage Ink brands, 2 exciting and growing premium VQA wine brands.

Core Competencies

Proven, consumer first brand builder
Creativity in problem solving, communications development and design thinking
Balanced approach to strategy can quickly see how the detail ladders up to the big picture and knows the difference and importance of both
Business Savvy and Financial Acumen

Key Responsibilities

A visionary, brand strategist and coms expert who brings the brand to life across all consumer touchpoints
Develops and executes all aspects of brand management for portfolio : including strategy, positioning, pricing, advertising / media, digital & social, portfolio architecture, consumer journey & experience, promotions, and P&L management
Partners with key agencies and internal stakeholders (studio, digital) to develop impactful, consumer campaigns and activations
Inspires and manages strong agency relationships with an impressive roster of partners in creative, design, media and PR.
Works closely with their cross functional peers to ensure seamless integration and execution of consumerled strategies (Digital, Insights, Sales, Customer Marketing, Finance, Operations)
Monitor and track performance and adjust plans accordingly to ensure delivery of business commitments.

What you bring:

Passion for the Consumer, an insight driven marketer.
35 years marketing and/or comparable experience with a digital first retailer, direct to consumer experience, recognized Tier 1 consumer packaged goods company, or similar caliber
In depth experience developing original creative specifically for social and digital channels, as well as tracking and optimizing creative (full funnel) for these channels
Similarly at ease with small scrappy budget or larger multichannel programs
Bachelor's Degree in Marketing or related field
Relevant Beverage Alcohol experience is an asset
Experience in leading diverse, cross functional teams
Experience with full P&L management
Strong commercial business & financial acumen
Resilient and persistent, comfortable with ambiguity and managing through adversity
Strategic and analytical with the ability to draw actionable conclusions from multiple data sources.
Strong communication and presentation skills

What we offer: