Content Marketing Manager - Montréal, Canada - Poka EN

Poka EN

Verified Company

Montréal, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_About Poka_

Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement.

Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets

Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0.

_ What you'll be responsible for:_

Together with the VP Marketing, build and manage a content strategy and editorial calendar aligned with business priorities and in support of our customers' buyer journey.
Create 1+ resource each month in support of the company's demand generation, brand awareness, search engine optimization and thought leadership goals (i.e. whitepapers, infographics, guides, checklists, landing pages, case studies, video).
Create and follow a comprehensive, repeatable content project plan that ensures each asset is leveraged across all relevant channels and tactics.
Identify and build relationships with prominent influencers, media and journalists in our space to maximize coverage and awareness.
Monitor and report on content analytics and KPIs to deliver audience insights that will shape sales and marketing strategy.
Manage internal writing resources and our external team of writers, designers and agencies in support of content projects.

_ What you bring to the table:_

5+ years' experience in a similar role i.e. content marketing, product marketing public relations, or corporate communications.
BA/BS degree or equivalent working experience.
An editorial mindset that understands how to create content based on audience needs (aligned with personas and stages of buyer journey).
Past experience building online audiences.

Versatile

We need someone who is both highly creative and an excellent writer but is also methodical and detailoriented in terms of planning and analysis.
Skilled in creating, editing, and promoting written and visual content.
Comfortable working in a fastpaced, rapidly changing work environment.
Ability to manage multiple projects and juggle priorities
Bilingual (French) is a plus.

#LI-CN1 #EN

_ What we offer:
_

Dynamic and collaborative work environment.
Generous vacation policy upon arrival.
Hybrid mode, work 2 days a week at our Quebec City or Montreal offices if you live within a 40 km (Quebec City) or 15 km (Montreal) radius.
Truly flexible schedule and the possibility of taking every Friday afternoon off.
Group insurance from day one (dental, medication, invalidity, travel, etc.).
Telemedicine service with Dialogue.
Retirement plan with Wealthsimple after a year.
MacBook Pro and $500 allowance for your home office.
Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
Generous referral bonus.
Whatever you need to keep learning and evolve professionally.
Rapid evolution in your role. Your responsibilities will not be limited

- _Certain benefits are exclusively accessible to employees in Canada._