SEO Team Lead - Toronto - LinkGraph

    LinkGraph
    LinkGraph Toronto

    2 weeks ago

    Description

    Requirements


    This role is expected to work in EST.

    We are seeking a senior-level SEO leader with deep expertise in technical SEO and AI-driven search systems to lead strategy, mentor a high-performing team, and drive exceptional results for enterprise clients. This is a highly client-facing role that blends hands‑on execution, strategic leadership, and thought leadership in the evolving AI search landscape.

    You will own advanced SEO strategy development, guide a team of SEO strategists, and serve as a trusted advisor to clients—particularly at the executive level—while staying ahead of algorithm changes and emerging AI search technologies.

    Key Responsibilities


    Strategy & Execution

    • Develop and implement advanced SEO strategies, including AI search optimization and enterprise‑scale initiatives
    • Analyze search engine algorithm updates and assess impact on client performance and strategy
    • Personally manage and execute strategy for high‑value and complex client accounts
    • Lead competitive analysis and market positioning for client campaigns

    AI Search

    • Design and execute strategies for Google SGE and AI‑powered search experiences
    • Optimize for LLM‑driven discovery (ChatGPT, Bing Chat, AI Overviews)
    • Lead entity SEO, knowledge graph optimization, and semantic search initiatives
    • Apply AI content quality frameworks and detection best practices
    • Leverage prompt engineering techniques to improve search visibility

    Client Leadership

    • Join client calls alongside the Customer Success team to present strategy, performance, and recommendations
    • Confidently communicate with C‑suite and senior stakeholders
    • Proactively address client concerns and reinforce confidence in SEO direction and results

    People Leadership

    • Manage, mentor, and develop SEO team members (3–5+), including weekly 1:1s and strategy reviews
    • Provide hands‑on guidance, feedback, and professional development support
    • Ensure team output aligns with best practices, internal methodologies, and client goals

    Thought Leadership

    • Contribute to internal and external thought leadership around SEO, AI search, and industry trends
    • Help shape and evolve company SEO methodologies and best practices

    Success Metrics (KPIs)

    • Overall team performance and development
    • Client SEO performance and goal attainment
    • Client retention and satisfaction
    • Contribution to thought leadership and innovation

    Required Skills & Experience


    SEO & Technical Expertise

    • Expert‑level technical SEO knowledge, including:
      • Crawling and indexing
      • Core Web Vitals and page experience
      • Structured data
      • Log file analysis
    • Proven experience with enterprise SEO strategy and large‑scale site optimization; deep understanding of modern AI search systems (LLMs, vector databases, semantic search, BERT/MUM)
    • Strong familiarity with the Search Atlas platform and methodology

    Tools & Platforms

    • SEO Tools: Search Atlas Suite, Screaming Frog, DeepCrawl, Botify
    • Analytics & Data: Google Analytics 4, Google Search Console API, BigQuery
    • Testing: A/B testing platforms and statistical significance analysis
    • Reporting & Dashboards: Looker, Airtable

    Leadership & Communication Requirements

    • Experience managing SEO teams of 3–5+ people
    • Strong client‑facing presentation and communication skills
    • Comfort engaging with executive and C‑suite stakeholders
    • Ability to translate complex technical concepts into clear, actionable insights

    Benefits

    • 15 Days PTO + Christmas Day + New Years Day paid off

    Salary

    • $5,000 - $7,000 USD a month

    Recruitment Process


    1. Initial screening call with our recruitment team
    2. Technical assessment to showcase your skills (if applicable)
    3. Final interview with our Hiring Manager
    4. Offer extended

    Life at LinkGraph


    We are committed to fostering a healthy work‑life balance, innovation, and a collaborative, inclusive culture—no matter where you work. We host monthly virtual game days and events, and our team enjoys the flexibility of contributing to charity initiatives of their choice. We believe in supporting both personal growth and professional success, ensuring that remote work doesn't mean disconnected work.

    Here's a look into our core values:

    • Collaborative & Engaged: We're a tight‑knit team that supports each other and shares knowledge.
    • Excellence Driven: We aim for the highest standards, always raising the bar.
    • Self‑Starter Mentality: We take initiative and problem‑solve independently.
    • Innovative: We embrace change, experiment, and think outside the box.
    • Student Mentality: We learn from our mistakes and constantly evolve.

    Why Join Us?


    We're proud of the recognition we've received for our growth and commitment to creating a positive, inclusive work environment. Here are just a few of the accolades that highlight our success and culture:

    • Nevada's Top Workplaces - #1 Small Business (Under 150 Employees), Best New Ideas
    • Best Start‑Up Agency (U.S. Search Awards)
    • Top B2B Companies (Clutch)
    • Inc's On The Rise and Best Places to Work (Inc. Magazine)
    • Great Place to Work Certified (Great Place to Work)

    These awards reflect the hard work, dedication, and passion of our entire team, and we'd love for you to be a part of it


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