Manager, Marketing Strategy - Dartmouth, NS
Only for registered members Dartmouth, NS, Canada
1 month ago
Job summary
We are seeking a Manager, Marketing Strategy & Brand to lead a team of marketers responsible for developing long-term, data-driven strategies that strengthen brand equity and drive customer engagement.
Responsibilities
- Lead a team developing and executing brand and marketing strategies aligned with company goals.
- Define brand positioning, identify target audiences, and ensure consistent messaging across all channels.
- Conduct market research to understand customer needs, trends, and opportunities.
- Oversee the brand's visual and verbal identity (logos, taglines, guidelines).
Qualifications
- Post-secondary degree in Marketing, Business, or related field (or equivalent experience).
- 10+ years in marketing, with 5+ years in leadership.
- Proven success in brand strategy, CRM/data-driven marketing, and B2B/B2C campaigns.
Job description
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