Marketing Coordinator - Edmonton, Canada - RAM Elevators and Lifts
Description
About the role
As a Marketing Coordinator, you will play a pivotal role in developing and executing marketing strategies to promote RAM products and services.
Responsibilities
- Create engaging and informative content for various channels, including website, social media, brochures, and presentations.
- Collaborate with technical teams to translate product features into compelling marketing messages.
- Create and manage digital marketing campaigns.
- Monitor online presence and analyze digital marketing performance metrics.
- Coordinate and participate in industry events, trade shows, and exhibitions.
- Ensure brand consistency across all marketing materials and channels.
- Contribute to the development and maintenance of brand guidelines.
- Work closely with the sales team to understand customer requirements and align marketing strategies.
- Provide sales enablement materials and support.
Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of CRM (Salesforce, Pipedrive etc)
- Proven experience in B2B and B2C marketing, preferably in the manufacturing or construction industry.
- Strong understanding of digital marketing, SEO, and social media platforms.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and analytics platforms.
- Creative thinking and problemsolving skills.
- Ability to work collaboratively in a crossfunctional team environment.
- Knowledge of elevator industry trends and terminology is a plus.
Job Types:
Full-time, Permanent
Benefits:
- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- Onsite parking
- Paid time off
- Vision care
Schedule:
- Monday to Friday
- Weekends as needed
Application question(s):
- Are you authorized to work in Canada?
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 3 years (preferred)
Ability to Commute:
- Edmonton, AB T5S 2J4 (required)
Work Location:
In person
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