Manager, Media Analytics - Toronto, Canada - EssenceMediacom

EssenceMediacom

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Title:
Manager, Media Analytics

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture.

Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

OVERVIEW:

The Manager, Media Analytics will manage, quantify & measure across multiple projects. You will have a critical role in ensuring consistent analysis for campaigns and quality output.

You will act as a key interface for clients and will have a large share of client interaction as you work closely with the Account Management Directors to provide all research & analytics support.

Your Impact:

Act as primary daytoday contact on project development and execution; lead this internally by coordinating with junior team members and liaise with upper management and junior client stakeholders
Proactively provide and implement process improvements to enhance data strategy, speed/accessibility of output generation
Actively participate in the development of learning agenda and measurement plans
Understand, recommend, and carry through on all aspects of measurement strategy, from conception, recommendation, implementation, and reporting, ensuring timely delivery of these deliverables
Use results and data from past campaigns/initiatives and external, syndicated data sources to assist in the development of creative and media strategies internally and crossagency
Analyze large / raw data (sets), to draw conclusions, and develop actionable recommendations to improve campaign performance
Create and present compelling presentations that tell a story, have a clear point of view, and provide media/business implications
Ensure all client materials are on strategy, delivered on time and meet client expectations
Establish strong relationship with client through a demonstration of industry knowledge and of client's basic business issues
Manage and mentor junior staff
Adept at communicating effectively across all levels and managing workflow
Exercise diplomacy as applicable
Capable of working successfully within a team as well as independently
Establish and maintain effective relationships interdepartmentally, with clients and across WPP crossagency teams
Ability to navigate difficult/challenging conversations with win/win outcomes
Other duties and responsibilities as needed

Your Knowledge & Abilities:

Knowledge of ingesting large amounts of data into a visualization tool a must (Datorama, Power BI, Data Studio, Tableau)
Possesses both strategic and tactical skill sets with an eye for numbers, proficient at problem solving with a strong command of online and offline media.
Strong knowledge of the media landscape, partners, trends that can impact clients and the day to day
Knowledge or have worked with syndicated research tools and attribution, such as Nielsen, IRI, Kantar-Millward Brown, etc.
Solid command of site and ad tracking as it pertains to media exposure
Manage client requests independently and handle multiple projects simultaneously in a fastpaced environment, ensuring timely delivery of projects and timely communication followups with stakeholder groups
Ability and desire to produce POVs to justify decisions and/or educate internal and external stakeholders
Simplify the complex and communicate clear storylines and business implications (grounded on data)
Comfortable presenting results to leadership and clients in a compelling and concise manner
Translate key action items from strategy meetings
Continuously looking for ways to improve current business practices and processes
Proficiency in Microsoft Office Suite (Excel, PowerPoint are musts)
Manages team timelines and his/her own timeline independently; understands how to prioritize key projects and tasks
Fluency in SAS, SPSS, R or any other advanced analytics software package a plus
Familiarity with SQL and proven experience working with at least one of the major databases platforms a plus

Your Qualifications:

Bachelor's degree required
An MS degree in Statistics, Economics, or Applied Math is a plus
35 years related work experience

ABOUT ESSENCEMEDIACOM:

***EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them "Essentials" because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your ho