Digital Marketing Manager - Burnaby, Canada - Specsavers

Specsavers

Verified Company

Burnaby, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Salary:
$110,000 - $125,000

Actual compensation within the range will be based on experience
We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers
Specsavers is the largest privately owned optical and audiology group in the world.

With budgeted revenues in 2020/21 in the region of £3bn, the business trades from more than 2,000 locations across 10 countries (UK, Republic of Ireland, Spain, Sweden, Norway, Netherlands, Denmark, Finland, Australia and New Zealand).

The company has been through an impressive journey and having effectively managed through the first wave of Covid-19, has ambitious long-term plans in place to develop further

In March 2021, we were delighted to announce that Specsavers is now entering Canada, having acquired a regional, value for money chain of 18 stores operating in and around the Vancouver area of British Columbia; 'Image Optometry'.

We believe that entering the Canadian market presents a fantastic opportunity for Specsavers to deliver its amazing customer care and value for money, as well as making a real difference to Canadian customers' lives.

Scope and Purpose of the role

As a key member of the CRM & Ecommerce team, I am responsible for maintaining the current Specsavers Canada website and launching the new ecommerce platform.

Work closely with the media agency to optimize the digital media performance.

Responsibilities:

Website Management: Maintain the website with uptodate content. Be an expert and point of contact for platform related queries & issues and ensure they are answered and solved. Optimize digital customer journeys, primarily online booking, contact lens and glasses purchase. Lead SEO and AdWords strategies to ensure our online visibility is always optimal. Maintenance of online store information via YEXT.
Ecommerce platform: Responsible for the planning, launch and ongoing running of the ecommerce website. In collaboration with IT and implementation partners, manage the development and improvement of the platform, ensuring any changes are thoroughly tested and implemented. Work with marketing to drive traffic and conversions by managing, developing and executing content, campaigns and price promotions.
Digital performance: Manage relationships with digital agencies and other partners, ensuring we get value while also maintaining our campaign budgets and timelines. Tasks involve collaborating with the team to create a strategic roadmap, aimed at optimizing ad spend, A/B testing and enhancing overall efficiencies in our digital advertising efforts. Be the SME on digital media best practices and present findings and strategic recommendations to senior management.
Digital Analytics: Lead the migration to GA4. Create digital reports and dashboards. Monitor, analyze, and report on site analytics and campaign metrics, translating data into actionable insights. Use of ContentSquare for analysis on customer journeys.
Strategic development: Help develop our regional Ecommerce, digital analytics strategies, pulling together best practices and learnings from other Specsavers markets.

Qualifications/experience
Essential

5+ years experience in Web Management and eCommerce.
Experience in digital media planning and budgeting.
Ability to manage large budgets
Ability to coordinate activity both internally and with external agencies
Data driven and experience fulfilling business KPIs

Personal Competencies

Excellent time management skills, the ability to manage multiple projects and to work in a fastpaced, team environment.
Comfortable working independently and as part of a team
Experience in working with IT and used to understanding the technical setup.
Energetic and thrives in a multitask role.
Prioritization skills with focus on execution and our customers
Handson, detail oriented and flexible, makes sure things get done.
Strong communication and interpersonal skills to establish rapport with people across the business, specifically IT and marketing.
A selfstarter with a grounded "I can" attitude
Demonstrates empathy, is a teamplayer and driven by great engagement

Education, Experience & Skills
Post-secondary education in Business or Computer Science.
Understanding of web technologies and production processes involved in online development
Aptitude for working with Internet tools (i.e. Adobe Photoshop, SEO Monitor, web analytics programs like GA4, CMS tools like Drupal/Contentful)