Marketing Specialist - Winnipeg, Canada - Robertson College

Robertson College

Verified Company

Winnipeg, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Robertson is the School of New Work

. Our vision is for everyone to have a good life through a prosperous and fulfilling career. Our mission is to empower our learners with the most relevant training and up-to-date industry insights so that they may find fulfilling and meaningful careers.

Overview
We are looking for a driven and detail-oriented

Marketing Operations Manager, you will work closely with our internal teams and external partners to create engaging content in a variety of formats that will be used to support our overall brand and business objectives.

Key Responsibilities

Content creation & copywriting_
Craft engaging content that is onbrand, aligned with the content strategy, maintains an accurate tone of voice for all communication channels including blog posts, social media ads and eblasts, etc. Ensure all content resonates with our target audience and drives engagement.
Work closely with crossfunctional teams to gather information & insights for content creation ,and produce assets that align with our brand and design patterns.
Stay uptodate with industry trends and best practices in content marketing & SEO content writingMaintain external websites, ensuring accuracy in the information presented
Formulate, execute, and oversee a comprehensive social media strategy/calendar to increase brand visibility and audience interaction.
Respond to and monitor inquiries and messages received from our social media accountancy including but limited to Facebook, Instagram, Linkedin
Alumni & Community Engagement Management_Develop and implement marketing strategies to engage with digital communities and local communities in Alberta and Manitoba.
Assist in coordinating and executing marketing activities and events that enhance campus experience and increase community engagement
Create and implement alumni engagement plans, including student referral, outreach activities and networking, and studentalumni bridging.
Marketing in general_Collaborate with our external marketing agency to ensure deadlines and budgets are met
Execute targeted marketing campaigns to generate leads, tracking and analyzing their effectiveness.
Monitor and report on the performance of campaigns, providing insights and recommendations for improvement

Desired Qualifications- A university or college degree in marketing, communications, business or equivalent years of professional experience in marketing, advertising, digital or a related field- Experience managing and developing social strategies for Facebook, Instagram, LinkedIn and other social platforms- Experience with website management - previous experience with WordPress, e-commerce, and HTML an asset- Experience with Google Analytics, digital advertising, social monitoring & scheduling tools Experience working with Adobe Creative Cloud products with an appreciation for design would be a plus

Must-Have QualificationsStrong written and verbal English communication skills with a passion for writing, storytelling and the ability to develop engaging content for a diverse audience- Highly self-motivated and self-directed; objective-oriented with a high-level attention to detail- Effective critical/analytical thinking, and problem-solving skills Ability to prioritize, multi-task and organize work effectively and under pressure- Excellent interpersonal skills and the ability to build strong, collaborative relationships- Ability to work effectively with mínimal supervision, organize work independently, work with the team, fulfill assigned tasks, and meet crucial deadlines- Sense of ownership and pride in your performance and its impact on the company's success

Schedule:
Monday - Friday

Location:
Hybrid

Benefits:

Dental Care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
RRSP match
Vision care

WHY WORK WITH US
Education Canada Group (the parent company of Robertson College) is an equal opportunity employer. We celebrate diversity in our inclusive work environment and encourage people from all walks of life to apply. We are committed to fostering an inclusive and diverse environment where everyone feels seen, heard, and valued. We embrace our team's differences and know that diversity in our team is the strength that drives our success. We want you to feel welcomed, energized, challenged, and engaged while having fun. Come and grow with us If you are someone who loves the highs and lows of doing meaningful work with like-minded team members, we'd like to hear from you

_ _

_If you would like to request reasonable accommodations for the interview process, please let us know._
Having a deep understanding of the demands of the modern workforce is integral to what we offer our learners.

That is why internally, we place such value on building a work culture that is flexible and adaptive to the changing world of work.

Our 4 day work