digital ad operations lead - Toronto, Ontario

Only for registered members Toronto, Ontario, Canada

3 days ago

Pay Range: $85,000 - $115,000 · At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to ...

Job description

Pay Range: $85,000 - $115,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Overview
The
Lead, Digital Operations & Automation
is responsible for digital media operations and functional implementation for The Home Depot Canada's internal Programmatic, Social & Search programs. In addition, they will provide operation, creative and analytic automation leadership across both internal and external teams. The L
ead, Digital Operations & Automation,
will also mentor team members on how to effectively complete operational tasks, educate stakeholders about Ad Operations, and facilitate the exploration of innovative opportunities.

As a member of the Media team, this candidate will report directly to the Manager, Programmatic Media & Digital Ad Operations.

Key Responsibilities
Trafficking & Creative Management

Lead campaign trafficking across all Programmatic campaign setups
Create, organize & manage all Digital Media on-site audience and conversion pixels
Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies
Partner with internal teams to create and make available audiences addressable in all Digital Media platforms
Liaison with Internal and external partners to manage the day-to-day accuracy and features of Product Feeds that power Product & Price creative units.
Identify new technology and cross platform tools to build innovative capabilities
Partner with digital marketing and analytics teams to plan and implement annual media priorities across all enterprise channels
Lead Digital Operations meetings with cross function teams (internal/external)
Inform and maintain Digital Operations workflows across programmatic, search & social teams
Develop best practices for digital operations across channels and regularly communicate out to the larger digital teams
Ideate, manage & communicate results leveraging Dynamic Creative Optimization testing to influence future creative strategies

Ad Tech & Automation

Lead the development and implementation of automated operations & creative capabilities for Programmatic, Search and Social campaigns.
Manage, troubleshoot and implement improvements for all internal operations tools such as the Automated Trafficking Web App.
Work alongside all channel leads to innovate new ideas and tools to create innovative tools to support campaign building, optimization and reporting
Proactively identify opportunities for operational innovation and testing
Facilitate the education of Digital Ad Operations across THD Canada

Competencies

Action Oriented
Conflict Management
Drives Engagement
Collaborates
Plans & Aligns
Develops Talent
Customer Focus

Skills

Attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Strong understanding of the Programmatic Eco System & its platforms
Naturally curious, ready to push boundaries and drive innovation

Direct Manager/Direct Reports

Reports to Manager, Programmatic Media & Digital Operations
One Direct Report: Sr. Specialist, Digital Operations

Travel Requirements

None

Physical Requirements

Extended sitting, repetitive tasks

Working Conditions

Working in an office setting, computer work, camera-on virtual meetings

Minimum Education

University/College degree in a related area of study, or equivalent experience

Minimum Years Of Work Experience

3-5 years of relevant work experience

Minimum Leadership Experience

Strong ability to influence and build relationships with key stakeholders

Certifications

Any media platform certifications considered an asset

Other Requirements/Assets
Experience with media buying & Ad Trafficking in a retail environment

In Office; Monday to Friday (1 Concorde Gate, North York)

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses
Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants
for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

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