Marketing Specialist, Digital Lifecycle Marketing - Mississauga, Canada - goeasy

goeasy
goeasy
Verified Company
Mississauga, Canada

3 weeks ago

Sophia Lee

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Sophia Lee

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Description

Embark on a journey with one of Canada's fastest growing companies - welcome to goeasy We have been honored with recognitions such as
Waterstone Canada's Most Admired Corporate Cultures, the
2022 Report on Business Women Lead Here,
Report on Business for Canada's Top Growing Companies and
TSX30
as one of the best performing companies on the TSX
.

We've also received the Greater Toronto Top Employers Award
and certified as a Great Place to Work**. We're on the lookout for the best and brightest to join our team

Our vision is to provide everyday Canadians a path to a better tomorrow, today.

As one of Canada's leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.


What will you be doing?

  • Create monthly and weekly campaign calendars, drive content optimizations, and deliver results to targets and forecasts.
  • Understand list segmentation and support the design and execution of segmentation and content personalization strategies.
  • Build, validate, and implement automated workflows and triggered journeys.
  • Optimize campaigns to improve engagement rates, conversion rates, and other key metrics.
  • Analyze results and provide insights to inform future campaigns.
  • Serve as an expert on compliance and best practices, including list cleanup, segmentation, and improving deliverability.
  • Collaborate with internal stakeholders such as Marketing, Sales, Data, and IT to ensure alignment on business needs and requirements.
  • Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of campaign execution inside SFMC, as required.
  • Recommend best practices and manage process documentation to ensure a record of multichannel journeys.
  • Master new tools quickly, conduct research, and provide recommendations to the team on generating leads.

What experience do you have?

  • 3+ years of experience in roles involving analysis of quantitative and qualitative data to derive insights for testing various methods and tactics in collaboration with integrated marketing teams across diverse digital ecosystems.
  • Proficiency in Salesforce Marketing Cloud, Google Analytics, and Datorama.
  • Knowledge of data architecture and connected data strategy, particularly in databases, data warehouses, and data lakes, is a plus.
  • Understanding of SQL queries, databases, and CASL.
  • Strong expertise in data analytics, translating marketing and business KPIs into actionable plans and strategies that drive growth and ROI.
  • Experience working collaboratively across various departments, including IT, Marketing, Product, Operations, and Customer Experience.


We offer a Flexible Work Program that provides you the ability to
work three days onsite per week, between our Mississauga and downtown Toronto office.


Why should you work for goeasy?


In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards.

Here are some of the perks we offer


Financial Benefits:


  • Leverage our RRSP match and Employee Share Purchase Plan programs.
  • Annual bonus that rewards your hard work and dedication.
  • Employee discounts on furniture, electronics, and appliances.
  • MAT & PAT leave topup.
  • Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:


  • Enjoy companypaid volunteer days to give back to the community.
  • Access 24/7 healthcare with Virtual Doctor Appointments.
  • Personalize your benefits with a flexible modular benefits package.
  • Stay fit and energized with exclusive access to our onsite private gym at our head office.

Employee Perks:


  • Fuel your growth with the Tuition Assistance Program.
  • Double the impact of your generosity with Company Matched Charitable Donations.
  • Internal development training programs and platforms including jobspecific training, career coaching, leadership excellence, mentorship, and many others.
  • Enjoy a stateoftheart office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more

Diversity, Inclusion, and Equal Opportunity Employment:

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day.

This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential.

As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.

Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you

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