Marketing Coordinator - Nanaimo, Canada - VIFC

VIFC

Verified Company

Nanaimo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

MARKETING Coordinator (AKA The Action Hero)
VANCOUVER ISLAND FERRY COMPANY | NANAIMO, BRITISH COLUMBIA

About Vancouver Island Ferry Company (VIFC)

Hi We're the Vancouver Island Ferry Company, a modern Canadian ferry company transforming how we travel in British Columbia.

It's all about being an easier, faster, and more modern ferry experience. VIFC will provide service between downtown Nanaimo and downtown Vancouver.

We're talking comfortable and reliable sailings in around 70 minutes, a seamless booking process complete with reservable seats, and refreshments that will be just that fresh.

Say goodbye to the biggest pain points of travel and be ready to be welcomed aboard with a smile and a "hello".

VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization.

All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law.

We welcome all qualified applicants who contribute to the further diversification of ideas.

The VIFC Culture

We are obsessed with the guest experience We aim to raise the bar in everything we do and will encourage employees to innovate and never settle for the status quo.

Data and continuous improvement are key tenets of the organization. VIFC strives to create a fun and engaging environment where you can help shape the future of the organization.

From top to bottom, each member of the VIFC team will be engaged across the company and even get direct experience on the vessels.

About the Role

The primary focus of the Marketing Coordinator is the development and implementation of omnichannel marketing strategies, plans, programs, and campaigns.

The coordinator will oversee a wide range of brand activities to preserve and enhance brand equity, supporting both operational activities and communications.

This ensures that marketing strategies, plans, and tactics will drive our brand and experience principles and develop positive guest experience and loyalty.

The coordinator will build strategic relationships with key industry stakeholders, agencies, and vendors.

With a big focus on guest experience and bringing our brand to life, the coordinator will work closely with the full marketing team and internal technology, strategy, operations and development teams to drive the VIFC marketing strategy forward.

The coordinator will manage and execute several functions including event management, campaign execution and project management.

Responsibilities:

Working with the Marketing Manager, plan, manage and execute the strategic marketing plan and objectives for the corporate and service brands
Responsible for the coordination, tactical execution, tracking and daytoday administration the marketing strategy and initiatives
Support and execute marketing campaigns, consumer events and special projects
Collaborate and support technology, guest experience and communications teams on a consistent basis to align on objectives, content, and brand
Manages project timelines and workflows under deliverable schedules between multiple internal and external clients and suppliers, to include the delivery of strategic market plans
Coordinates with the Content Creator on ideas or logistics, share sourced content, and updates
Assist in reporting on marketing budgets, plans and measurement
Maintain marketing materials including promotional items, and equipment

We've Here for You

We get it - sometimes things happen in life that you can't control.

At VIFC, people are our greatest asset, and we want to support you and those you care about beyond the paycheque.

That's why we've created a comprehensive health and wellness benefits program to promote your physical and mental well-being so you can perform at your best.

Better yet, it's flexible since one size doesn't fit all

100% VIFCpaid premiums
A robust, flexible health spending account use it for additional health coverage should you need it and/or to support your personal wellness (like paying for your gym membership, sporting equipment, or activity classes)
Don't have a family doctor? No worries we offer 24/7 virtual access to doctors or nurse practitioners to get medical advice or a prescription
VIFC contributions to your RRSP

What We're Looking For

Undergrad degree in Marketing, Tourism or another related combination of education, training and experience
3+ years of marketing and/or project management work experience
Experience managing crossfunctional marketing projects
Brand Champion we're looking for an ambassador who understands the ethos of our brand and how to communicate to internal and external stakeholders
Ability to handle significant variation in workload across several workstreams
A natural curiosity, humility, and hunger for growth
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