Strategic Planner - Canada - Ogilvy Health Canada

Ogilvy Health Canada

Verified Company

Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Ogilvy Health:

About the Role:

The Strategic Planner is the primary support for day-to-day requests on strategic needs and is responsible for leading strategic initiatives for clients/brands.

This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output.

The Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client's business/products.

What You'll Do

Identify, gather, and analyze information from various sources to understand consumer behaviour and market trends
Strategize and architect gotomarket plans for a diverse portfolio of brands across the Canadian market and guide agency teams during definitionbriefdesign and development phases
Lead strategic workshops internally with clients and their crossfunctional teams to frame and collaborate in developing brand strategies and tactical planning
Strategize and architect engagement plan for a diverse portfolio of brands
Partner with internal teams to distill insights and build comprehensive strategies that include customer journeys, mapping messaging, tactics, and campaign blueprints
Review and audit established plans to help understand the gaps and opportunities in a multichannel marketing system
Support Senior Strategic Planner in providing internal consulting (agency + client) when crafting channelspecific recommendations (e.g., best practices, emerging trends)

What You'll Need

Customerfirst mindset, knowledge of data & statistical analytic methods and principles
Sound marketing knowledge, experience, and business principles involved in marketing and strategic planning
Strong written and presentation skills, business acumen, an inherent curiosity and desire to know the truth and strong time management skills
Proactive, with excellent collaboration and an ability to identify opportunities across brands, campaigns, and markets
A high degree of organization, individual initiative, and personal accountability
Professional analytics experience (Google Analytics/Adobe Analytics, social media analytic tools such as Hootsuite or Brandwatch, custom dashboards experience attribution/ ecommerce)
Outstanding verbal and written communication skills and excellent attention to detail
Experience collecting consumer socio/psycho/demo/behaviour graphic information from principal research methods and secondary data collection
Understanding of social media marketing (earned and paid) and SEM/PPC/CPM
Experience doing social listening (preferably Crimson Hexagon or Sysomos MAP)
Understanding industry market conditions and trends: pharma, healthcare, and/or wellness

How We'll Support You
Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network.

And we'll provide opportunities for you to do work of which you'll be proud with people you'll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds to the workplace.

We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.