Marketing Operations Lead - Ottawa, Canada - Solace Corporation

Solace Corporation
Solace Corporation
Verified Company
Ottawa, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

Harnessing the Power of Data, Together.


The world's leading enterprises are using Solace's event streaming and management platform to transform their organizations by harnessing the power of events.


The more quickly an enterprise can get information about events to where it needs to be, the more effectively a business can react to opportunities and improve the customer experience.

That's where an event broker (modern messaging-oriented-middleware) comes in.


Help Us, Help Them, Help You.

By joining our first-class team, you will be helping leading enterprises, including common household brands we all know and love, reach their full potential in this real-time, digital world.


The next time you drive a luxury vehicle, do some online banking, fly in a plane, or order some furniture online, you could be getting a better experience as a direct result of our technology, and your hard work.

Wouldn't that be great?


Overview

In This Role, You Will

  • Take ownership of the marketing technology stack, which includes but is not limited to, Marketo, 6Sense, and Drift. This includes new tool evaluation, integration, administration, process documentation, user enablement, and ongoing optimization.
  • Analyze the marketing database (Marketo) to measure the effectiveness of our marketing funnel and programs, and to identify trends, opportunities, and areas for improvement.
  • Define, document, and continuously improve our marketing processes, including lead scoring, lead nurturing, lead lifecycle, and lead qualification.
  • Develop and maintain marketing reports and dashboards to provide visibility into marketing funnel performance and ROI.
  • Recommend approaches for data optimization, including data acquisition, list segmentation, data cleanliness and data integrity.
  • Collaborate with the boarder marketing team to implement database nurture strategies and initiatives that drive funnel progression.
  • Work closely with our Business Operations team to ensure data is accurately synced between Salesforce and Marketo (and other core marketing technologies) for attribution, lead management, and reporting.

What You'll Bring to the Role

  • 3+ years experience in marketing operations within hightech B2B companies
  • 5+ years experience in B2B digital marketing, marketing automation, demand generation or related practice.
  • Proven experience with Marketo (certification preferred) and Salesforce.
  • Experience with chatbot tools and ABM platforms, such as Drift and 6Sense.
  • Strong analytical skills, with the ability to turn data into actionable insights.
  • Resourceful and motivated to identify problems, analyze options, and implement the best solution.
  • Exceptional project management skills to lead and execute complex initiatives, ensuring successful delivery within tight deadlines.
  • Excellent communication skills: able to distill complex concepts into easytounderstand terms and be comfortable presenting to groups of varying sizes.
  • Selfstarter, motivated, and excited to roll up your sleeves.

Why You'll Want to Join Us at Solace

  • We have an awesome team You'll get to work with some of the smartest individuals in the business
  • We believe in worklife balance and believe it's important to love what you do
  • We have adopted a hybrid work model to create an inclusive working environment for everyone
  • Our training programs are topnotch (LinkedIn Learning, Mentorship program, Solace Academy)
  • We like to brag about our stellar customer lineup
  • We are social we like to keep things simple and fun
  • We are one of the topranked employers on Glassdoor
  • We have a sense of humour and make cool videos on cool topics like MITT and this
Not sure you meet all the requirements? We still want to hear from you — we know experience comes in all forms, so don't let that hold you back from applying

We believe that diversity in all of its forms drives innovation and growth, both in business and in life. This is why we strive to create an enriching and safe workplace where you can be who you are. It is only because of you that we can be us.


If you want to do the best work of your career and feel supported every step of the way, we encourage you to join us.

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