Paid Media Strategist - Toronto - beBeeHead

    beBeeHead
    beBeeHead Toronto

    1 week ago

    Job title: People Manager, PPC

    Description

    Senior Manager, PPC & Paid Media

    Toronto in-office role seeking an experienced and strategic Head of PPC to lead paid media efforts across multiple iGaming brands.



    This senior-level professional will be responsible for developing a high-impact paid search strategy with a strong focus on acquiring quality clients in both regulated and pre-regulated markets. Key responsibilities include leading a growing team of skilled professionals, collaborating closely with cross-functional teams, managing large budgets while achieving strong return on investment (ROI), driving growth through effective targeting and bidding strategies, optimizing campaigns toward core KPIs including first-time deposits, cost per first time deposit, return on ad spend, lifetime value of players, and long-term player retention.



    Responsibilities:





    • ,
      liaisoning With Data And B.I Teams To Ensure Accurate Tracking Attribution Reporting Across Registration Deposit Activation And Retention Stages

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