Marketing Coordinator - Toronto, Canada - Cranson Capital

Cranson Capital

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Responsibilities
Company Marketing

Work with Management to oversee and execute PR and marketing communications.
Ensure staff are appropriately informed about corporate media policies and programs.
Provide or coordinate media training, coaching, and support when necessary.
Keep up to date with current real estate and investment trends.
Research information necessary for investor communications and other marketing initiatives.
Build and maintain a network of essential media contacts, including print, broadcast, and online.
Develop credible story angles and proactively pitch print, broadcast, and online media.
Identify media trends, news cycles, and opportunities.

Investor communications

Prepare all client materials and ensure that they abide by the company's marketing compliance policies.
Write and edit clear and compelling marketing materials including press releases, fact sheets, backgrounders, and articles.
Prepare presentations to investors about transactions and updates.

Digital Marketing

Monitor and update all social media posts and ensure best practice standards are maintained.
Update and prepare content for social channels and the company website ensuring that it is kept up to date.
Seek and develop opportunities for positive exposure to increase brand awareness and enhance the company's reputation
Keep CRM up to date with contact information.

Event management

Desired Skills & Experience

Bachelor's degree and/or advanced diploma in communications, public relations, marketing or related field.
3 + years' experience as a communications professional and progressive media relations experience in either an agency or corporate setting.
Knowledge in the real estate industry and ability to research trends.
Understanding of communicating to different profiles of investors including high net worth individuals and institutional investors.
Ability to think outside the box and provide unique story angles that will raise company's profile.
Established relationships with key local and national media contacts.
Strong influencing and negotiation skills, with both internal and external contacts.
Proven track record securing positive media coverage.
Superior problemsolving, decisionmaking and project management skills.
Proficiency with MS Office.
Ability to manage corporate social media accounts i.e. Twitter, LinkedIn, Instagram, Facebook.
Excellent project management and event planning background.
Superior written and verbal communication skills, with an ability to develop press materials and presentations.
Exceptional time management and organization skills