Relief Sales Development Manager - Richmond
8 hours ago
Job description
20 Feb 2026Coke Canada Bottling is Canada's Local Bottler. We're Made Local.
Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy.
With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.
Coke Canada supplies some of Canada's favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.
Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World's Greatest Bottler, Built by the Best People, and we're looking for exceptional talent to help get us there.
Role Details
Work Location – Chilliwack
Shift/Hours – Monday to Friday
The full base salary range for this position is from $58,000 - $65,000 annually.
The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
This role is eligible for a Sales Incentive Plan (SIP).About This Opportunity
Coke Canada Bottling Sales Development Managers (SDM) - Relief are field sales representatives tasked with identifying and capitalizing on sales opportunities with a wide range of customers, including Grocery stores, Mass Merchandisers, Convenience & Gas stores, Restaurants & Bars, and other Food Service / On Premise establishments.
The SDM – Relief plays a critical role in helping us achieve this goal, in many cases they will be the first point of contact for our customers.
Developing strong, collaborative partnerships will be a priority.
Additionally, the SDM - Relief will play a pivotal role in expanding the customer base and driving business growth within their designated territory.
They will support and cover vacations and/or long-term leave and are responsible for covering all routes within their territory, so a large amount of travel is required.
Responsibilities
Successfully sell customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements and align with the customer's and the Coke Canada system's business objectives and strategies.
Develop a customized business plan addressing the critical needs of the customer(s).
Work collaboratively with the merchandising Supervisors and order replenishment team to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each store.
Ensures a high level of customer service and resolves issues promptly.Sell in promotional programs and ensure dealer compliance.
Execute channel and customer promotions/programs that leverage national brand strategies.
Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
Build or modify displays, sections, end caps, racks & coolers in line with Coke Canada Bottling's standards and programs.
Be able to lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance.
Qualifications
One to three (1-3) years selling in the consumer goods industry required
Minimum of one (1) year in consumer products, direct store delivery sales or major account management
Strong analytical, organizational, and planning skills
Exceptional verbal and written communication skills are a must
Proficient in using a variety of computer programs
Must have a valid driver's license and driving record free from any major violations for the past three (3) years
Must have access to a personal vehicle for use during working hours
Post-secondary education is preferred
Why work with us?
Join a local, family-owned business that's part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being.
This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
We have close, local connections with the communities in which we operate across Canada. We're determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.We're building our business responsibly and our mission is to work Toward a Better Future Together.
We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly.
For more information visit
Coke Canada has been recognized as one of Canada's Best Employers for Diversity, and we're committed to fostering a diverse, equitable and inclusive workplace.
Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications.
If this role excites you, even if you don't check every box, we encourage you to apply. Your unique experience and perspective could be what we're looking for. Unless otherwise specified, this job post is for an existing vacancy.Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call or email
Important – please note
All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor.
criminal clearance, employment verification, education verification and driver's abstract review.
Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.
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