Email Marketing Specialist - Vancouver, Canada - University Canada West

University Canada West

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About University Canada West:

University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005.

Based in Downtown Vancouver, the university is defined by its close connections to the business community and a commitment to outstanding student services.

Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment.

Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming.

We are privileged to do this work on the unceded, traditional territories of the xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.

We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.

Primary Purpose

Specific Responsibilities

Use web analytics and sales data to maximize sales conversion and optimize the user experience
Assist with other daytoday marketing activities as needed

Position Requirements

Qualifications:

Postsecondary education in marketing (preferably with a digital focus)
Minimum of 1 year ecommerce experience
Knowledge of segmentation and persona development
Experience with design programs, such as InDesign and Photoshop
Working knowledge of Google Analytics or similar analytics tools
Experience with marketing automation platforms (e.g. Pardot, HubSpot, SalesForce Marketing Cloud, etc.)
Knowledge of project management software (e.g., Asana or Trello) an asset
Written and oral communication, attention to detail, and project management skills
Strong strategic and analytical thinking, risk analysis, problemsolving, customerservice, and organizational skills
Advanced proficiency in MS Office (including Word, Excel, PowerPoint and Outlook)
Excellent English written and verbal communication skills
Knowledge and solid understanding of GDPR and CASL legislation