Marketing Manager - Mississauga, Canada - Mississauga Secondary Academy Inc

Mississauga Secondary Academy Inc
Mississauga Secondary Academy Inc
Verified Company
Mississauga, Canada

15 hours ago

Sophia Lee

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Sophia Lee

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Description

Languages

  • English
  • Bilingual Preferred

Education

  • Master's Degree or equivalent experience

Experience

  • 5 years or more

Work setting

  • Relocation costs not covered by an employer
  • Willing to relocate

Budgetary responsibility

  • 0$50,000

Duties/Responsibilities:


Staffing:


  • Train and supervise staff
  • Hire, train, direct, and motivate staff
  • Managing the Marketing Staff

Contract:


  • Manage contracts
  • Manage Contractors and Suppliers

Product:


  • Increase brand awareness and Market Share
  • Develop Promotional materials
  • Monitoring industry trends
  • Generating new business leads
  • Establish distribution networks for products and services, initiate market research studies, and analyze their findings
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
  • Plan, organize, direct, controlled, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization's Internet presence
  • Direct Marketing Team Coordinating special publicity events and promotions
  • Direct Marketing Team Conduct public opinion and attitude surveys
  • Develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
  • Prepare and/or deliver educational, publicity, and information programs, materials, and sessions
  • Represent the marketing team to crossfunctional groups including product management, sales, or customer support

Public Relation:


  • Write and edit press releases, newsletters and communications materials
  • Assist in product development and direct and evaluate the marketing strategies of establishments
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
  • Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations
  • Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer wrote and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters, and other material
  • Gather, research, and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, Website content, and press releases
  • Collaborate with media organizations and advertising agencies

Budgeting:


  • Plan and Control budget and expenditures
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Preparing and presenting quarterly and annual reports to senior management.

Supervision

  • 34 people
  • 510 people
  • Contractors
  • Staff in various areas of responsibility
  • Working groups

Experience and specialization

Computer and technology knowledge

  • Adobe Photoshop
  • MS Access
  • MS Excel
  • MS Outlook
  • MS PowerPoint
  • MS Word
  • MS Team
  • Mac OS
  • Word processing software
  • MS Windows


  • Bitrix 2

  • HubSpot

Area of specialization

  • Audio/audiovisual
  • Interactive/new media
  • Project management
  • Accounting
  • Advertising
  • Communications
  • Community Campaign
  • Market research
  • Marketing
  • Social Media

Additional information

Security and safety

  • Criminal record check

Transportation/travel information

  • Own vehicle/Valid driver's license/Valid Travel Documents

Work conditions and physical capabilities

  • Attention to detail
  • Overtime required
  • Tight deadlines
  • Work under pressure
  • Large caseload
  • Large workload
  • Leadership
  • Collaboration
  • Problemsolving

Benefits

Health benefits

  • Group Health care plan

Financial benefits

  • Group Health/insurance benefits
  • Life insurance
  • Canadian Pension plan

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