Marketing Manager - Mississauga, Canada - Mississauga Secondary Academy Inc
Description
Languages
- English
- Bilingual Preferred
Education
- Master's Degree or equivalent experience
Experience
- 5 years or more
Work setting
- Relocation costs not covered by an employer
- Willing to relocate
Budgetary responsibility
- 0$50,000
Duties/Responsibilities:
Staffing:
- Train and supervise staff
- Hire, train, direct, and motivate staff
- Managing the Marketing Staff
Contract:
- Manage contracts
- Manage Contractors and Suppliers
Product:
- Increase brand awareness and Market Share
- Develop Promotional materials
- Monitoring industry trends
- Generating new business leads
- Establish distribution networks for products and services, initiate market research studies, and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, controlled, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization's Internet presence
- Direct Marketing Team Coordinating special publicity events and promotions
- Direct Marketing Team Conduct public opinion and attitude surveys
- Develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
- Prepare and/or deliver educational, publicity, and information programs, materials, and sessions
- Represent the marketing team to crossfunctional groups including product management, sales, or customer support
Public Relation:
- Write and edit press releases, newsletters and communications materials
- Assist in product development and direct and evaluate the marketing strategies of establishments
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations
- Act as spokesperson for an organization
- Advise clients on advertising or sales promotion strategies
- Answer wrote and oral inquiries
- Assist in the preparation of brochures, reports, newsletters, and other material
- Gather, research, and prepare communications material
- Initiate and maintain contact with the media
- Prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, Website content, and press releases
- Collaborate with media organizations and advertising agencies
Budgeting:
- Plan and Control budget and expenditures
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Preparing and presenting quarterly and annual reports to senior management.
Supervision
- 34 people
- 510 people
- Contractors
- Staff in various areas of responsibility
- Working groups
Experience and specialization
Computer and technology knowledge
- Adobe Photoshop
- MS Access
- MS Excel
- MS Outlook
- MS PowerPoint
- MS Word
- MS Team
- Mac OS
- Word processing software
- MS Windows
- Bitrix 2
- HubSpot
Area of specialization
- Audio/audiovisual
- Interactive/new media
- Project management
- Accounting
- Advertising
- Communications
- Community Campaign
- Market research
- Marketing
- Social Media
Additional information
Security and safety
- Criminal record check
Transportation/travel information
- Own vehicle/Valid driver's license/Valid Travel Documents
Work conditions and physical capabilities
- Attention to detail
- Overtime required
- Tight deadlines
- Work under pressure
- Large caseload
- Large workload
- Leadership
- Collaboration
- Problemsolving
Benefits
Health benefits
- Group Health care plan
Financial benefits
- Group Health/insurance benefits
- Life insurance
- Canadian Pension plan
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