Digital Marketing Content Strategist - Toronto, Canada - EY

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

We are searching for a passionate storyteller with an eye for strategy to join our growing team as a Staff Content Consultant.

EY Design Studio's (Innovation and Experience Design) is a small but mighty team within the Business Consulting service line of EY Canada.

As we work towards our mission of being Canada's premier end-to-end digital design studio, we need more hands on deck.

This is an exciting time to join our team, as this position will play a valuable role in accelerating growth and crafting outstanding work in the Studio's content marketing capability.

Position responsibilities, qualifications, and requirements for this position are described below.

Why does this position matter?
You're on the bus commuting home from work.

The road is filled with billboards and the bus is stocked with banners ads from your local dentist and construction site looking for new recruits.

You look down at your phone and see much of the same thing - ads optimized to your 'interests' fighting for your attention as you scroll through photos of old high school friends getting married.

Does this bleak experience sound familiar? Did this story give you heart burn?

Our content philosophy starts with the reality that people don't care what your company has to say.

Attention is earned, and it's earned through challenging ourselves and our clients to tell a compelling story that offers something truly valuable.

If pushing past the status quo of marketing noise is something that excites you, then we are excited to talk with you.

Your key responsibilities

In one sentence, this role will be responsible for helping our clients talk to their customers in more engaging and unique ways.

You will be accountable for storytelling, strategy backed copywriting, content strategy and client relationship management.

Your work crafting copy and strategy will will drive for a variety of clients across a diverse range of industries.

This role requires a confident innovator and a progressive thinker who can connect digital and traditional marketing tactics to all aspects of a client's business - driving opportunities.

You will support cross-functional strategies and operations with internal and external teams including brand, media, communications, and product marketing. Working with our clients to support strategy, priorities, capabilities, and deliver on ambitious goals. You will be working at the intersection of content, business, and analytics, and marketing.

To qualify for the role, you must have

At least 2 years of experience crafting strategy backed content and marketing strategies
Experience in drafting marketing budgets and strategies, storytelling, and client relationship management.
Feels confident advocating for the customer in meetings with the client
Feels comfortable working with, and adapting marketing approaches to, a variety of brands, services, and products.
General experience working with MarTech tools such as: Google Analytics, Google Data Studios, Facebook Manager, Google Ads, Google tag manager, CRM, CDP, and more.
Experience building full funnel marketing strategies using a variety of channels.
Strong attention to detail, critical thinking, and a good mixture of strategic and creative thinking
Comfortable with collaborating, aggregating, and synthesizing information with a variety of teams both internal and external (including those outside of marketing and outside of Canada)
Uptodate on general industry and consumer trends
Certificate or higher in marketing, business, communications, journalism, or related is nice to have.

What we look for
As a budding marketing professional, you have outstanding written and verbal communication skills. You are comfortable working with your teammates across the organization as well as our clients, media representatives, and contractors. You thrive in a fast-paced environment and don't crack under pressure.

You are ambitious and want to work at a sustainable pace towards high-impact and high-quality results on projects you have owned or co-owned from start to finish.

We're interested in passionate leaders with a strong vision and a desire to stay on top of trends in the technology space.

If you are energized to contribute impactful content marketing work with a highly productive team and support our mission of creating a better working world - this role is for you.

What we offer
At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their poten