App Store Optimization Specialist - Toronto, Canada - Score Media and Gaming Inc.

Score Media and Gaming Inc.

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products.

Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players.

theScore's sports betting app 'theScore Bet Sportsbook & Casino' delivers an immersive and holistic mobile sports betting and iCasino experience.

theScore Bet is currently live in the Company's home province of Ontario. theScore also creates and distributes innovative digital content through its web, social and esports platforms.

About the Role & Team

We have an exciting opportunity for an App Store Optimization (ASO) Specialist on our Growth Marketing team who will optimize our App/Play Store listings for conversion and search discoverability.

In this brand new role at Penn & theScore, one will need to be comfortable using various resources to build an ASO plan, have the ability to drive and coordinate activities across multiple teams, be innately curious, detail-oriented, be highly analytical, comfortable with pulling data by yourself and have innovative solutions for cross-functional projects.

Establishing ASO processes across all Penn brands & apps, documenting standard methodologies, research new insights and trends for optimization, test and learn in stores, maximizing app store listing conversion, and lead delivery of app store content, and creative/media delivery will be key responsibilities.

This role requires one who is willing to be entrepreneurial, navigate through ambiguity, and work in an environment where you have to build lasting relationships across multiple departments to achieve success.

Your app marketing knowledge, business acumen, analytical skills and creative skills will be put to the test to maximize organic performance of our app store listings.

About the Work

Manage Penn's App/Play Store presence, optimization, and discoverability efforts
Work crossfunctionally between product, engineering, brand, marketing, legal, customer support team, vendor management and analytics to streamline strategic execution, iterate quickly and drive ASO strategy
Stay on top of ASO trends and competitor analysis, formulate new ideas to test
Test in the app stores, monitor performance and effectively communicate results
Create, communicate and maintain documentation such as playbooks, templates and best practices
Other duties as required.

About You

Bachelor's degree or at least 2+ years of equivalent professional experience
Strive for results with excellent relationshipbuilding, analytical and problemsolving skills
Collaborative and entrepreneurial spirit in a brand new crossfunctional role
Be meticulous and believe that details matter greatly to the success of the team
Be selforganized and skilled in project and program management
Ability to solve problems & operate in ambiguity
Proven record of working independently to define and execute key analyses
SEO/SEM experience a strong asset in addition to ASO experience
Strong knowledge of Google Workspace Tools (Sheets, Slides) and demonstrated experience in analysis and research
Mobile, Ecommerce, travel, or consumer/retail experience a plus
Creative skills such as editing/directing creative assets delivery & copywriting is a plus
A professional 'getitdone' attitude and engaging character
Familiar with sports & sports betting
not required but an asset

What We Offer

Competitive compensation package.
Comprehensive Benefits package.
Fun, relaxed work environment.
Education and conference reimbursements.

LI-HYBRID
- theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age._