Digital Media Specialist - Montréal, Canada - SourceKnowledge

SourceKnowledge
SourceKnowledge
Verified Company
Montréal, Canada

3 weeks ago

Sophia Lee

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Sophia Lee

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Description

SourceKnowledge is seeking to hire a team of digital marketing experts, with a strong understanding of search and social marketing, to join our ad operations team.

Remote

Full-Time

Operations

Responsibilities

1. Creation, management & optimization of Pay Per Click campaigns on Search & Social to ensure pacing and KPIs are being met

2. Keyword research, data analysis, bid and ad adjustments to achieve client goals

3.

Custom reporting & recommendations based on data analysis:
looking at KPIs/ ROAS to meet or exceed client expectations

4. Manage client budgets and ensure all client deliverables are met

5. Communicate with performance team members and account managers regularly to share knowledge and provide insight on success of campaigns

6. Work in tandem with account representatives and manager, as well as the technical team

Qualifications

2-3 years experience in an agency specializing in PPC and Social campaigns

Google AdWords and Analytics Certified

Experience with media platforms such as Google, Bing, YouTube, Doubleclick, Facebook, Twitter, Instagram, LinkedIn

Able to offer landing page and creative feedback to Account Manager

Able to quickly gain an understanding of the client's CPA goals, conduct keyword research, create snappy copy writing and develop a digital media strategy

Experience working with an Account Manager to communicate performance and assist in offering new strategies for the client
**Able to adjust bidding strategies to manage client CPA targets
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