Growth Specialist - Toronto, Canada - Knix

Knix

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Are you passionate about driving growth through paid social channels and eager to take your career to the next level in a fast-paced environment?

Are you someone who thrives on analyzing data, collaborating with cross-functional teams, and spearheading innovative strategies to drive results?

If so, we're looking for a Growth Specialist to join our team at Knix.

As a Growth Specialist, you'll play a crucial role in optimizing our paid social channels to meet acquisition, revenue, and traffic targets while contributing to the development of creative strategies and initiatives.

If you're a proactive, data-driven marketer who loves to collaborate and make an impact, we want to hear from you

About You:

You are obsessed with identifying new opportunities to increase new customer growth.
You can make sense of complex and contradictory information and effectively problemsolve.
You love to collaborate with various team members and crossfunctional partners.
You're a selfstarter and can work autonomously to deepdive into campaigns and data to surface new insights and ways to approach strategy, testing and creative.
You are adaptable and selfmotivated.
You thrive working in a dynamic fastpaced environment you love to hustle and it excites you
Above all, you're proactive, positive and inspired by Knix and our mission

The Opportunity:

Oversee daytoday management and execution of paid social campaigns and programs, including crossfunctional reporting, pacing, A/B testing, and account hygiene checks.
Optimize performance to meet business objectives and weekly targets, collaborating closely with channel managers.
Own creative trafficking and communications between teams, working closely with Creative and Integrated Marketing teams to ensure concepts and messaging align with channel and audience strategies.
Conduct regular analyses and surface qualitative and quantitative insights to drive optimal performance, strategy recommendations and stakeholder buyin.
Collaborate with vendor partners such as Meta, Pinterest, TikTok, and others to deliver highimpact initiatives and identify growth opportunities.
Stay informed about industry trends, best practices, and new tools to continually innovate and improve Knix's paid social strategy and growth efforts.

Qualifications:

Bachelor's degree in Business, Marketing, or a related field.
23 years of relevant experience in paid social channels such as Meta, Pinterest and TikTok.
Strong knowledge and experience with Meta is required.
Understanding of directresponse marketing principles and managing to CAC and ROAS KPIs.
Familiarity with brand/upperfunnel marketing is beneficial.
Exceptional attention to detail and organizational skills, with the ability to manage multiple projects simultaneously in a fastpaced environment.
Strong interpersonal and communication skills with the ability to collaborate effectively across teams and departments.
Experience optimizing against thirdparty analytics tools such as Google Analytics, Omniture, Amplitude, or Rockerbox.
Proficiency in the Microsoft Office Suite.
Agency experience is a plus.